# Refreshing Low-Sugar Hard Seltzers Bodega Bay Launches Two Enticing Hard Seltzer Flavours By Kalin Ned | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-seltzer1 References: [drinksretailingnews](http://drinksretailingnews.co.uk/news/fullstory.php/aid/18870/Bodega_Bay_aims_to_kickstart_UK_s_Hard_Seltzer_sector.html) In the United Kingdom, Bodega Bay is offering two hard seltzer products that are sure to be a hyper-refreshing and guilt-free option for summer drinking. Each one contains 4% alcohol by volume and a total of 72 calories per can -- the container is 25 centiliters. The product boasts a triad of ingredients -- "Brew Clear Alcohol, sparkling spring water, and fruit extracts." The two hard seltzers by Bodega Bay include one of Apple with Ginger & Acai Berry and one of Elderflower with Lemon & Mint. These tasty combinations guarantee a very refreshing and light experience, which is highly desirable during a warm summer's day. Each can of Bodega Bay hard seltzer is made available to consumers at £ 2.95. The drink is available at select UK bars and through the Bodega Bay website. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-sugar Alcohol Beverages:** There is an opportunity to develop new low-sugar alcoholic beverages to meet the increasing demand for guilt-free drinking options. - **Hard Seltzer Innovation:** There is an opportunity to create unique and enticing hard seltzer flavors to stand out in the market. - **Premium Low-calorie Drinks:** There is an opportunity to expand the market for premium low-calorie drinks with elegant branding and packaging. ### Who This Affects Most - **Alcoholic Beverage Industry:** The alcoholic beverage industry can capitalize on the trend for low-sugar drinks by investing in research and development of new products. - **Hard Seltzer Industry:** The hard seltzer industry can innovate by offering unique and refreshing flavors to stand out in a rapidly growing market. - **Health Food and Beverage Industry:** The health food and beverage industry can expand their market by creating premium low-calorie drinks that prioritize taste and aesthetic appeal. ## Related on Trend Hunter - [Clean-Label Californian Seltzers](https://www.trendhunter.com/trends/hangar-1.md) - [ABV-Varying Seltzer Lines](https://www.trendhunter.com/trends/ghost-hard-seltzer.md) - [Tangy Apple Hard Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzer-green-apple.md) - [Sparkling Low-Alcohol Canned Meads](https://www.trendhunter.com/trends/lyme-bay-sparkling-mead.md) - [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md) - [Wintery Cola Hard Seltzers](https://www.trendhunter.com/trends/berczy-winter-cola.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Spirit-Based Hard Tea Cocktails](https://www.trendhunter.com/trends/red-saint-botanical-spirits.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md)