# Alcoholic Seltzer Drinks White Claw Hard Seltzer Puts a Boozy Twist on Sparkling Water By Katherine Pendrill | Published 2016-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-seltzer References: [prnewswire](http://www.prnewswire.com/news-releases/new-white-claw-hard-seltzer-offers-all-natural-refreshment-with-pure-crisp-taste-300284054.html) & [whiteclaw](http://whiteclaw.com/) White Claw Hard Seltzer is a boozy new beverage that caters to the growing number of consumers demanding alcoholic drinks that are made from more natural ingredients. Free from the high-sugar content found in most cocktails and coolers, the fizzy drink give consumers a [refreshing new summer drink option](https://www.trendhunter.com/trends/ntrl-strawberry). White Claw Hard Seltzer combines the refreshing taste of [sparkling water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water) with a hint of fruit flavor and a dash of alcohol. The drink is made from all-natural ingredients and sweetened with just a touch of cane sugar. With a flavor that is lighter and smoother than a cocktail or a beer, the drink is likely to appeal to those looking for a [better-for-you alcoholic beverage](https://www.trendhunter.com/trends/owls-brew-spiked-pop). As stated in the brand's press release, White Claw Hard Seltzer is "a whole new category for those who want to enjoy life and have fun while maintaining a healthy lifestyle." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Natural Alcoholic Beverages:** There is an opportunity for food and beverage companies to create more all-natural alcoholic beverages that appeal to health-conscious consumers. - **Low-sugar Alcoholic Drinks:** The popularity of White Claw highlights a trend towards low-sugar alcoholic drinks, which could disrupt the traditional cocktail and cooler market. - **Fruit-flavored Alcoholic Seltzers:** There is a growing interest in fruit-flavored alcoholic seltzers, providing an opportunity for beverage companies to create new and innovative flavor combinations. ### Industries Being Reshaped - **Alcoholic Beverage:** The alcoholic beverage industry has an opportunity to innovate by incorporating natural ingredients and creating new low-sugar beverage options. - **Sparkling Water:** The sparkling water industry could explore the creation of alcoholic sparkling water beverages to tap into the growing demand for low-sugar, low-calorie beverages. - **Food and Beverage:** The food and beverage industry can explore the creation of all-natural, low-sugar alcoholic beverage options to cater to health-conscious consumers. ## Related on Trend Hunter - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Ultra-Smooth Vodka Sodas](https://www.trendhunter.com/trends/white-claw-vodka-soda.md) - [Balanced Tartness Hard Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzer-passion-fruit.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md) - [Fruity Tequila Seltzers](https://www.trendhunter.com/trends/white-claw-tequila-smash.md) - [Gin-Infused Hard Seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash.md) - [Flavor Fusion Seltzers](https://www.trendhunter.com/trends/white-claw-surf.md) - [Seasonal Hard Seltzer Flavors](https://www.trendhunter.com/trends/white-claw-summer-flavors.md)