# Mineral Water Vinyl Releases Topo Chico Released a Limited Edition Vinyl that Gives Back By Grace Mahas | Published 2022-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hard-seltzer-vinyl References: [vinylmeplease](https://www.vinylmeplease.com/products/various-artists-the-yellow-room-seattle-sessions?variant=39968285392986)  Beloved mineral water brand [Topo Chico](https://www.trendhunter.com/trends/topo-chico-celebrates) recently launched its first-ever limited edition vinyl that's now available for pre-order on VinylMePlease.com. The new offering also gives back with "proceeds going right where they belong: back in the artists’ pockets." The launch comes as vinyl sales surge in popularity and many emerging artists are feeling a greater sense of urgency to gain exposure following years of postponed tours and shuddered open mic nights. Recorded in Topo Chico’s first-ever “Yellow Room” recording studio -- a shared space where emerging local artists were invited to record their own music on the brand’s dime -- the Yellow EP champions five artists, giving each a one-of-a-kind experience to do what they do best: create music. Artists include Cade Legat, Kris Orlowski, [Modern Daze](https://www.trendhunter.com/trends/not-beer) , [Sea Salt](https://www.trendhunter.com/trends/macadamia-nuts), and Warren Dunes. Available to all with a passion for music and art, the exclusive record includes a unique design, dreamed up by artist Liz Tran. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 87% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Vinyls:** Mineral water brand Topo Chico's limited edition vinyl release proves that unique collaborations and products are in high demand. - **Artist Giving:** The Yellow EP's emphasis on giving back to the artists involved demonstrates a growing trend towards brand support of individual creators. - **Recording Studios as Brand Identity:** Topo Chico's recording studio indicates a trend towards brands using unique spaces to create strong identities and customer experiences. ### Industries Being Reshaped - **Music:** The music industry should explore unique collaborations with non-traditional brands like mineral water companies to create unique opportunities for artists and fans. - **Beverage:** Beverage companies should explore unique ways to connect with their audience and create exclusive experiences through music-making collaborations and limited edition vinyl releases. - **Art:** Art-focused companies could explore creating collaborative experiences with artists and musicians, similar to Topo Chico's recording studio for local artists. ## Related on Trend Hunter - [Limited-Edition Glass Bottles](https://www.trendhunter.com/trends/topo-chico-celebrates.md) - [Tropical Effervescent Mineral Waters](https://www.trendhunter.com/trends/topo-chico-sabores-flavors.md) - [RTD Mineral Water Cocktails](https://www.trendhunter.com/trends/topo-chico-spirited.md) - [Bottled Guava Hard Seltzers](https://www.trendhunter.com/trends/topo-chico1.md) - [Hard Margarita-Inspired Beverages](https://www.trendhunter.com/trends/topo-chico-hard-margarita.md) - [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md) - [Summer-Ready Hard Seltzers](https://www.trendhunter.com/trends/aguas-frescas-hard-seltzer.md) - [Extract-Infused Sparkling Waters](https://www.trendhunter.com/trends/topo-chico-sabores.md) - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md)