# Guitar-Themed Swimwear The Hard Rock x Snapper Rock Swim Collection Boasts Nine Sun-Safe Pieces By Grace Mahas | Published 2020-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hard-rock-x-snapper-rock References: [snapperrock](https://snapperrock.com/) & [snapperrock](https://snapperrock.com/) [Hard Rock International](https://www.trendhunter.com/trends/hard-rock-expert-cocktails) recently joined forces with award-winning lifestyle swimwear brand Snapper Rock to launch an [exclusive swimwear collection](https://www.trendhunter.com/trends/beams-and-speedo) -- the Hard Rock x Snapper Rock range. Embracing fun silhouettes, the fun swimwear series offers sun-safe swimwear suitable for the whole family. The Hard Rock x Snapper Rock swimwear capsule boasts a dynamic nine-piece collection of swim apparel built with UPF50+ of sun protection that blocks 98 percent of harmful UVA/UVB rays. Each piece features the iconic Hard Rock logo alongside a unique guitar print. Ranging from a flounce bikini, board shorts, or a premium one-piece, the new series embodies the "fun in the sun" spirit of the [Hard Rock Hotel](https://www.trendhunter.com/trends/hard-rock-hotel) brand. Image Credit: Snapper Rock ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Sun-safe Swimwear:** Opportunity for innovative swimwear brands to develop sun-safe apparel with high UPF ratings. - **Collaborative Collections:** Potential for brands to partner and create exclusive swimwear collections that appeal to specific target audiences. - **Iconic Brand Collaborations:** Emerging trend of iconic brands teaming up with lifestyle brands to create unique merchandise and expand their reach. ### Where This Applies - **Swimwear:** Disruptive innovation opportunity to create swimwear lines with enhanced sun protection features and unique design collaborations. - **Lifestyle Apparel:** Opportunity for lifestyle apparel brands to expand their market by collaborating with well-known industry leaders for exclusive collections. - **Hotel and Resort Merchandise:** Innovative partnership opportunities for hotels and resorts to create branded merchandise that aligns with their brand identity. ## Related on Trend Hunter - [Inclusive Beach Essentials](https://www.trendhunter.com/trends/inclusive-beach-essentials.md) - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [Playful Sun-Safe Garments](https://www.trendhunter.com/trends/sunsafe-garments.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Rapper-Backed Swimwear Lines](https://www.trendhunter.com/trends/hot-girl-summer.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md)