# Durable Camp-Ready Coolers The Hard Rock Cooler 20QT From Snow Peak is Tough as Nails By Madison Mackay | Published 2018-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-rock-cooler References: [gearmoose](https://gearmoose.com/snow-peak-hard-rock-cooler/) & [snowpeak](https://snowpeak.com/products/hard-rock-cooler-20qt-1?variant=8220738093154) Made in collaboration with Snow Peak and Grizzly Coolers, the new Hard Rock Cooler is an unbelievably [durable camping accessory](https://www.trendhunter.com/trends/dometic-recon) that can withstand all types of weather. Snow Peak is known for offering [premium camping tools](https://www.trendhunter.com/trends/rumpl-x-snow-peak-nanoloft-takibi-blanket) for over 60 years, using high-end products that require little to no upkeep to ensure a long-lasting product. The grey exterior of the new cooler is contrasted with a bold red shade on the handles for a [stylish cooling device](https://www.trendhunter.com/trends/yeti-daytrip) that can double as an extra seat when needed. The ultra-secure locks can withstand dropping, tearing and even bear attacks. The Japanese design mixed with American craftsmanship of the new Hard Rock Cooler resulted in a unique product that keeps everything inside both cold and safe. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Durable Camp-ready Coolers:** The trend of durable camp-ready coolers is creating opportunities for innovative cooling devices that can withstand extreme weather conditions and provide added functionality. - **Premium Camping Tools:** The trend of premium camping tools is driving the need for high-end products that require minimal upkeep and offer long-lasting durability for outdoor enthusiasts. - **Japanese-american Collaboration:** The trend of Japanese-American collaborations in design and craftsmanship is resulting in unique products that merge innovative design with quality construction. ### Where This Applies - **Outdoor Gear:** The outdoor gear industry can capitalize on the trend of durable camp-ready coolers by developing innovative cooling solutions that cater to the needs of campers and adventurers. - **Home Goods:** The home goods industry can leverage the trend of premium camping tools by offering high-quality, long-lasting camping accessories and equipment that enhance the camping experience. - **Design and Craftsmanship:** The design and craftsmanship industry can explore the trend of Japanese-American collaborations to create unique and innovative products that merge artistic design with sturdy construction. ## Related on Trend Hunter - [Accessible Adventure Coolers](https://www.trendhunter.com/trends/coleman-pro-coolers.md) - [Durable Suitcase-Style Coolers](https://www.trendhunter.com/trends/yeti-roadie.md) - [Dry Storage Hard-Sided Coolers](https://www.trendhunter.com/trends/ninja-frostvault.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [All-Terrain Camper Coolers](https://www.trendhunter.com/trends/igloo-trailmate-journey-cooler.md) - [Durable Adventurer Cooler Designs](https://www.trendhunter.com/trends/igloo-trailmate-cooler.md) - [Lightweight Overlanding Coolers](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler.md) - [Heavy-Duty Camper Coolers](https://www.trendhunter.com/trends/dometic-coolice.md)