# Indulgent Adult-Targeted Milkshakes The Hard Rock Cafe Boozy Milkshakes are Indulgently Tasty By Michael Hemsworth | Published 2019-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-rock-cafe-boozy-milkshakes References: [chewboom](https://www.chewboom.com/2019/07/18/hard-rock-cafe-puts-together-new-24-karat-gold-leaf-steak-burger-boozy-milkshakes-sliders-and-more/) & [hardrock](http://www.hardrock.com) The [Hard Rock Cafe](https://www.trendhunter.com/trends/hard-rock-cafe-world-burger-tour) Boozy Milkshakes have been unveiled as part of the restaurant brand's recent menu update and will offer adult consumers with a way to indulge in a classic treat with a mature twist. The milkshakes can come with or without alcohol in the mix and come in flavor varieties like [Cookies n' Cream](https://www.trendhunter.com/trends/barebells-cookies-cream) and Strawberry Cheesecake. Each one of the milkshakes are made with premium ingredients and come in topped with eye-catching finishing touches that make them camera-ready for sharing on social media. The Hard Rock Cafe Boozy Milkshakes have been announced alongside [limited-time milkshake varieties](https://www.trendhunter.com/trends/ritas-milkshakes) that will be launched throughout the year around holidays and occasions to coincide with potential celebrations or events. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Adult Milkshake Consumption:** Opportunity to create alcoholic or non-alcoholic milkshakes targeted towards adults who are looking to indulge in a classic treat with a mature twist. - **Premium Ingredients in Desserts:** Opportunity to create unique and indulgent desserts made with high-quality ingredients targeted towards consumers who are willing to pay a premium for their indulgences. - **Social Media-ready Treats:** Opportunity to create desserts with eye-catching finishing touches that are camera-ready and shareable on social media, enticing customers to try them out. ### Who This Affects Most - **Food and Beverage:** Restaurants and cafes can offer new and unique dessert options to appeal to their customers and establish themselves as trendsetters in the food industry. - **Alcohol:** Alcohol brands can partner with restaurants and cafes to create alcoholic milkshakes that appeal to consumers who are looking for both a nostalgic treat and a drink option. - **Social Media and Influencer Marketing:** Social media and influencer marketing can help promote these camera-ready dessert options and draw in customers who are looking for an Instagrammable dining experience. ## Related on Trend Hunter - [Alcohol-Infused Milkshakes](https://www.trendhunter.com/trends/pipers-ice-cream-bar.md) - [Limited-Time Caffeinated Milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake.md) - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md) - [Indulgent Drinkable Dessert Shakes](https://www.trendhunter.com/trends/smashburger-shakes.md) - [Cafe-Inspired Milkshake Menus](https://www.trendhunter.com/trends/coffee-milkshake.md) - [Celebratory Cake Batter Milkshakes](https://www.trendhunter.com/trends/birthday-cake-batter-milkshake.md) - [Limited-Edition New Year Milkshakes](https://www.trendhunter.com/trends/new-shake-shack-shakes.md) - [Handcrafted Chocolate-Packed Shakes](https://www.trendhunter.com/trends/milkshake-factory.md)