# Seasonal Pineapple Hard Lemonades Mike's Hard Pineapple Mandarin Lemonade is Here for Summer By Katherine Pendrill | Published 2020-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-pineapple-mandarin-lemonade References: [delish](https://www.delish.com/food-news/a32289313/mikes-hard-lemonade-pineapple-mandarin/) & [walmart](https://www.walmart.com/ip/Mike-s-Hard-Seasonal-Pineapple-Mandarin-6-pk-11-2oz-Bottle/44391427) Summer is not too far away and [Mike's Hard](https://www.trendhunter.com/trends/mikes-harder-tea) Pineapple Mandarin [Lemonade](https://www.trendhunter.com/trends/mikes-time-off) is here to help you celebrate. With a 5% ABV and the juicy zing of citrus, the new drink is a refreshing option for hot days. Mike's Hard Pineapple Mandarin Lemonade is a [limited-edition seasonal version](https://www.trendhunter.com/trends/cutwaters-newest-cocktail) of Mike's Hard Lemonade. The new flavor combines the tart taste of lemonade with a mix of juicy pineapple with mandarin notes. As the brand explains, "The combination of fresh pineapple and lemonade tartness deliver a nice clean finish with just the right balance of sweetness and citrus." With the growing demand for alcoholic alternatives to beer and wine, Mike's Hard Pineapple Mandarin Lemonade offers a light and refreshing drink option for consumers. Image Credit: Mike's Hard. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Pineapple Hard Lemonades:** The trend of producing seasonal and limited-edition pineapple flavored alcoholic beverages presents an opportunity for companies to capitalize on the growing demand for unique and refreshing drink options. - **Alcoholic Alternatives to Beer and Wine:** The trend of creating alcoholic drinks that appeal to consumers who prefer lighter, sweeter, and more refreshing options than beer and wine presents an opportunity for companies to cater to a wider audience. - **Fruit-infused Alcoholic Beverages:** The trend of creating alcoholic beverages infused with fruit flavors presents an opportunity for companies to experiment and innovate new tastes that appeal to consumers seeking variety. ### Who This Affects Most - **Beverage Industry:** The beverage industry can capitalize on the trend of creating unique flavors and seasonal drinks to drive sales and cater to changing consumer preferences. - **Alcohol Industry:** With the growing demand for alcoholic alternatives to beer and wine, the alcohol industry can innovate and expand their product offerings to include lighter, fruit-infused options. - **Food Retail Industry:** The food retail industry can benefit from the trend of limited-edition and seasonal alcoholic beverages by offering them in stores and online, targeting consumers seeking unique and refreshing drink options for summer. ## Related on Trend Hunter - [Spiked Citrus Agua Frescas](https://www.trendhunter.com/trends/limonada-fresca.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md) - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Lemonade-Flavored Alcoholic Drinks](https://www.trendhunter.com/trends/simply-spiked-lemonade-1.md) - [Asian Flavor-Inspired Pouched Cocktails](https://www.trendhunter.com/trends/hard-lemonade-pouches.md) - [Alcohol-Infused Limeade Beverages](https://www.trendhunter.com/trends/simply-spiked-limeade.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Late-Night Craft Cocktails](https://www.trendhunter.com/trends/mikeys-hooch.md) - [Malt-Free Hard Lemonades](https://www.trendhunter.com/trends/monaco-hard-lemonades.md)