# Hard Oat Nog Drinks Misunderstood Whiskey Co. Launches America’s First Hard Oat Nog By Grace Mahas | Published 2022-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-oat-nog References: [shopmisunderstoodwhiskey](https://shopmisunderstoodwhiskey.com)  First dairy-free, [ready-to-drink Oat Nog](https://www.trendhunter.com/trends/brown-sugar-oat-nog-latte) (14% ABV) will be available this fall from [Misunderstood Whiskey Co.](https://www.trendhunter.com/trends/misunderstood-whiskey) Misunderstood's Ginger Spiced Whiskey and Oat Milk provide a light, flavorful, and creamy alternative to traditional eggnog for vegans and allergen-sensitive consumers (gluten-free, dairy-free, egg-free, nut-free). “Our goal has always been to change perceptions with products that taste so good they make you think twice about a category,” said Chris Buglisi, co-founder of [Misunderstood Whiskey Company](https://www.trendhunter.com/trends/orange-blossom-bourbon). “First, it was bringing together flavored whiskey drinkers and traditional whiskey drinkers with our Ginger Spiced Whiskey, and now bringing together the dairy and non-dairy communities with our Oat Nog." Misunderstood Oat Nog will retail at $23.99 and be available for sale nationally online and in liquor stores in select markets ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hard Oat Nog Drinks:** The launch of the first dairy-free, ready-to-drink Oat Nog creates opportunities for alternative eggnogs and hard oat-based beverages. - **Alternative Alcoholic Beverages:** Misunderstood Whiskey Co.'s Oat Nog provides vegan and allergen-sensitive consumers with a unique and enjoyable alternative to traditional eggnog. - **Innovation in Whiskey Products:** Misunderstood Whiskey Co. aims to change the whiskey category by disrupting it with new and unique whiskey products like the Ginger Spiced Whiskey and Hard Oat Nog. ### Sectors Adopting This - **Beverage Industry:** The launch of Misunderstood Whiskey Co.'s Hard Oat Nog creates a new market opportunity for the beverage industry to develop and sell dairy-free and oat-based alcoholic beverages. - **Vegan Food Industry:** Misunderstood Whiskey Co.'s Oat Nog provides a niche market for the vegan food industry to develop and sell unique and flavorful non-dairy eggnog alternatives. - **Alcoholic Beverage Industry:** Misunderstood Whiskey Co.'s innovative whiskey products like the Ginger Spiced Whiskey and Hard Oat Nog could further disrupt the traditional alcoholic beverage industry by offering new and unique alcoholic drinks that cater to vegan and allergen-sensitive consumers. ## Related on Trend Hunter - [Dairy-Free Festive Drinks](https://www.trendhunter.com/trends/black-lines-festive-oatnog.md) - [Plant-Based Eggnog](https://www.trendhunter.com/trends/oatnog.md) - [Oat-Based Holiday Beverages](https://www.trendhunter.com/trends/chobani-oat-nog.md) - [Plant-Based Egg Nog](https://www.trendhunter.com/trends/oat-nog.md) - [Oat Milk Liqueurs](https://www.trendhunter.com/trends/oatrageous.md) - [Dairy-Free Egg Nog](https://www.trendhunter.com/trends/trader-joes-o-nog.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md) - [Velvety Plant-Based Milk Liqueurs](https://www.trendhunter.com/trends/baileys-nondairy-liqueur.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md)