# Intimate Economic Stimulus Plans Trojan Suggests a Pleasure Pack to Ride Out the "Hard Times" By Going Like Sixty | Published 2009-03-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/hard-marketing-trojan-finally-approved-to-advertise-stimulus-package References: [brandfreak](http://www.brandfreak.com/2009/03/trojan-thrilled-it-can-finally-use-the-phrase-stimulus-package.html) The makers of Trojan condoms are just trying to get ahead. It's been a long, hard way to go, but Trojan has negotiated its way through the ins-and-outs of marketing and is joining other companies with a special “stimulus package.” To spread the word, Trojan has a new TV spot called “Hard Times,” which encourages Americans to ride out the hard times together with a Pleasure Pack of [specialty condoms](https://www.trendhunter.com/trends/manforce-condoms). **Implications** - The condom maker is set to make it easy for people stay safe in these trying times. The TV spot uses double entendre for comedic purposes with great success. Getting ahead today by joining the Trojan stimulus package. Have a look at this quirky ad for yourself and if you feel what it is saying. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Specialty Condoms for Economic Hardship:** Trojan's Pleasure Pack addresses economic hardship with a creative solution. - **Humorous Advertising in the Sexual Wellness Industry:** Trojan's double entendre ad is a disruptive approach to marketing sexual wellness products. - **Innovative Marketing Strategies for Sexual Wellness Products:** Trojan's stimulus package campaign is an opportunity to explore new and creative marketing tactics for the sexual wellness industry. ### Sectors Adopting This - **Sexual Wellness:** Trojan's Pleasure Pack and advertising campaign offer innovative solutions for the sexual wellness industry. - **Marketing and Advertising:** Trojan's ad campaign is a disruptive approach to marketing that can inspire innovation in the advertising industry. - **Consumer Goods:** Trojan's stimulus package and creative marketing strategies provide an opportunity for disruptive innovation in the consumer goods industry. ## Related on Trend Hunter - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Barely-There Contraception Products](https://www.trendhunter.com/trends/trojan-bareskin-raw.md) - [Seductive Valentine’s Day Bouquets](https://www.trendhunter.com/trends/dr-squatch-x-trojan.md) - [Couple-Focused Pleasure Toys](https://www.trendhunter.com/trends/trojan-dual-pleasure-vibrating-ring.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md)