# Chromatic Liquored Sweets Hard Luck Candy Vodka is a Confection for Adults Who Drink By Matt Ho | Published 2011-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-luck-candy-vodka References: [theawesomer](http://theawesomer.com/hard-luck-candy-vodka/141000/) & [hardluckcandy](http://hardluckcandy.com/) Candy is something many have a taste for, but Hard Luck Candy Vodka is for those with an adult palate. Hard Luck Candy Vodka is a company that aims to bring back a few [classic confections in liquor form](https://www.trendhunter.com/trends/polar-ice-vodka). Each one has been infused with [popular sweets](https://www.trendhunter.com/trends/stockleys-sweets) that brings a sugared taste that will contrast the bitterness of the alcohol. Old favorites such as Root Beer Barrel, Orange and Vanilla and the classic Lemon are just a few of the flavors ready to give the palate a childhood nostalgic kick. With the festive season arriving, the sweet Hard Luck Candy Vodka would make a great addition to any party. After all, [candy and liquor](https://www.trendhunter.com/trends/xix-vodka-toffee-apple) is a combination that's hard to resist for any adult. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Candy-infused Alcohol:** The trend of infusing candy flavors into alcohol creates opportunities for innovation within the beverage industry. - **Adult-targeted Confections:** Creating confections with adult palates in mind presents an opportunity for disruptive innovation within the candy industry. - **Event Alcohol Offerings:** The trend of offering unique and themed alcoholic beverages at events opens up opportunities for innovation within the events industry. ### Where This Applies - **Beverage:** The beverage industry can capitalize on candy-infused alcohol to attract a younger demographic and those with a sweet tooth. - **Candy:** The candy industry can target adult audiences by creating confections infused with flavors that appeal to an adult palate. - **Events:** The events industry can offer unique and themed alcoholic beverages, such as candy-infused alcohol, to enhance the attendee experience. ## Related on Trend Hunter - [Polarizing Hard Candies](https://www.trendhunter.com/trends/malort-sucks.md) - [Martini-Inspired Candies](https://www.trendhunter.com/trends/sugarfina-x-chopin.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Cotton Candy-Flavored Coolers](https://www.trendhunter.com/trends/cotton-candy-lemonade.md) - [Dessert-Inspired Vodka Liqueurs](https://www.trendhunter.com/trends/real-english-drinks-distillery.md) - [Festive Vodka Cocktails](https://www.trendhunter.com/trends/vk-chocolate-orange.md) - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Nostalgic Adult-Targeted Candy Products](https://www.trendhunter.com/trends/stockleys-treacle-toffee.md) - [Americana Cuisine Liqueurs](https://www.trendhunter.com/trends/laceys-vodkashake.md)