# Boozy Ice Teas This Hard Iced Tea Offers Welcome Respite From the Summer Heat By Rahul Kalvapalle | Published 2016-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-iced-tea References: [prnewswire](http://www.prnewswire.com/news-releases/millercoors-debuts-new-hard-iced-tea-easy-tea-co-300310339.html) & [millercoors](http://www.millercoors.com/beers/great-beers) Chicago-based beverage manufacturer [Miller Coots](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars) is launching a brand new [hard iced tea beverage](https://www.trendhunter.com/trends/hard-iced-tea-line) dubbed [Easy Tea Co](https://www.trendhunter.com/trends/easy-liquor-cocktails). This refreshing drink offers a crisply carbonated texture and a zesty citrus taste, making it ideal for a hot summer's day. What makes this hard iced tea different from most other ice tea products on the market is the fact that it doesn't have a sweet and sugary flavor, instead opting for a sour and lemony kick. Each can measures in at 24 ounces and offers 5 percent alcohol. Easy Tea Co will be made available in both liquor shops and convenience stores in a number of select US markets including New York, New Jersey and Wisconsin. It is a great example of a seasonally targeted beverage that specifically caters to summertime revelers. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hard Iced Tea:** Disruptive innovation opportunity: Explore new flavor profiles and textures to create unique hard iced tea products that stand out in the market. - **Sour and Lemony:** Disruptive innovation opportunity: Experiment with unconventional flavor combinations to offer consumers refreshing and tangy alternatives to traditional sweet and sugary beverages. - **Seasonally Targeted Beverages:** Disruptive innovation opportunity: Develop and market beverages that are specifically crafted to meet the seasonal preferences and demands of consumers. ### Where This Applies - **Beverage Manufacturing:** Disruptive innovation opportunity: Integrate new technologies and techniques to enhance the production process and create innovative beverages. - **Liquor Retail:** Disruptive innovation opportunity: Explore partnerships with craft beverage brands and offer unique and exclusive products to cater to evolving consumer preferences. - **Convenience Store:** Disruptive innovation opportunity: Expand the product offerings by partnering with local or regional beverage manufacturers to provide customers with a diverse range of specialty beverages. ## Related on Trend Hunter - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [High-ABV Iced Teas](https://www.trendhunter.com/trends/xpress-harder-iced-tea.md) - [High-ABV Hard Teas](https://www.trendhunter.com/trends/hard-tea-in-a-can.md) - [Boozy Green Tea Refreshments](https://www.trendhunter.com/trends/citrus-green-tea.md) - [Robust Hard Iced Teas](https://www.trendhunter.com/trends/robust-hard-iced-tea.md) - [Lemony Hard Iced Teas](https://www.trendhunter.com/trends/lemony-hard-iced-tea.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md) - [Hard Ice Tea Drinks](https://www.trendhunter.com/trends/high-noon-vodka-iced-tea-1.md) - [Ready-to-Drink Hard Teas](https://www.trendhunter.com/trends/teabird-hard-sweet-tea.md)