# Spirit-Based Cold Brews Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey By Laura McQuarrie | Published 2023-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-cold-brews References: [prnewswire](https://www.prnewswire.com/news-releases/kentucky-coffee-debuts-new-line-of-ready-to-drink-hard-cold-brews-with-a-whiskey-kick-301925081.html) & [kentuckycoffee](http://www.kentuckycoffee.com)  [Kentucky Coffee](https://www.trendhunter.com/trends/jim-beam-kentucky-coolers) is venturing into the ready-to-drink category with Hard Cold Brews, a new line of mixed cocktails made with the brand's signature [coffee-flavored whiskey](https://www.trendhunter.com/trends/gold-roast-bourbon) and cold brew. Available in 12-ounce cans at 5.9% ABV, the Hard Cold Brews are ready to be sipped in varieties like Black, Vanilla and Mocha. Coffee is the second most consumed beverage globally and by 2030, the ready-to-drink coffee market is expected to reach $42.4B. Knowing that consumers want new ways to enjoy the taste of coffee in a way that's convenient, accessible and indulgent, Kentucky Coffee created this new line to satisfy the need for at-home and on-the-go occasions. According to Don Deubler, CEO of Kentucky Coffee's parent company, [Atomic Brands](https://www.trendhunter.com/trends/rtd-bikini-island), coffee and whiskey are "a timeless pair that's been largely overlooked within the RTD space." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 55% | Freshness: 18% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Coffee:** The ready-to-drink coffee market is expected to reach $42.4B by 2030, offering opportunities for convenient and accessible coffee consumption. - **Coffee-flavored Whiskey:** Combining coffee and whiskey in innovative ways within the ready-to-drink space presents indulgent options for consumers looking to experience a timeless pairing. - **Premium Cold Brew Cocktails:** Kentucky Coffee's Hard Cold Brews offer premium mixed cocktails with a coffee-flavored twist, tapping into consumer demand for at-home and on-the-go indulgence. ### Where This Applies - **Beverage:** The ready-to-drink coffee market's growth opportunities extend to the beverage industry, creating avenues for product innovation and expansion. - **Alcoholic Beverages:** The combination of coffee and whiskey in Kentucky Coffee's Hard Cold Brews caters to the alcoholic beverages market, offering unique and indulgent options for consumers. - **RTD (ready-to-drink):** Kentucky Coffee's entry into the ready-to-drink space aligns with the evolving demands of consumers seeking convenient and accessible beverage options. ## Related on Trend Hunter - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Ready-to-Drink Hard Lattes](https://www.trendhunter.com/trends/hard-latte.md) - [Collaborative Coffee Whiskies](https://www.trendhunter.com/trends/collaborative-coffee-whisky.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Coffee Cask Whiskeys](https://www.trendhunter.com/trends/ironton-distillery.md) - [Artisanal Ready-to-Drink Cold Brews](https://www.trendhunter.com/trends/bones-coffee-cold-brew-lattes.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md)