# Coffee-Flavored Malt Beverages Mad Bean Coffee Taps Into the Popularity of Hard Coffee By Laura McQuarrie | Published 2019-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-coffees References: [prnewswire](https://www.prnewswire.com/news-releases/geloso-beverage-group-launches-mad-bean-coffee-a-gourmet-coffee-flavored-malt-beverage-300934884.html) & [drinkmadbean](http://www.drinkmadbean.com/) Mad Bean Coffee is a new ice coffee-flavored malt beverage that comes in at 4.5% ABV and acknowledges consumers' interest in [hard coffee products](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte). The product is available in both 12- and 24-ounce cans and classic coffee flavors like Vanilla and [chocolatey Mocha](https://www.trendhunter.com/trends/dunkin-spiked-peppermint-mocha-iced-latte), both of which have a texture that's described as creamy and silky. These [coffee-flavored malt beverages](https://www.trendhunter.com/trends/soufflet-malt) are made with 100% Arabica gourmet beans and puts a fresh and convenient new spin on Irish coffee thanks to their canned format. As Mary Chapman, Marketing Director for Geloso Beverage Group, describes: "Mad Bean is the perfect drink for any occasion, whether it's a pre-game, a tailgate, a brunch, anything! The convenience of hard coffee in many situations is what makes Mad Bean extremely appealing to our consumers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hard Coffee Products:** Mad Bean Coffee is a new coffee-flavored malt beverage that taps into consumers' interest in hard coffee products. - **Ready-to-drink Coffee:** Mad Bean Coffee offers a convenient new spin on coffee with its canned format. - **Gourmet Coffee Flavors:** Mad Bean Coffee is made with 100% Arabica gourmet beans and offers classic coffee flavors like Vanilla and Mocha. ### Industries Being Reshaped - **Alcoholic Beverages:** The rise of coffee-flavored malt beverages like Mad Bean Coffee presents a disruptive innovation opportunity in the alcoholic beverages industry. - **Ready-to-drink Coffee:** The introduction of Mad Bean Coffee and other coffee-flavored malt beverages presents a disruptive innovation opportunity in the ready-to-drink coffee industry. - **Gourmet Coffee:** Mad Bean Coffee's use of 100% Arabica gourmet beans presents a disruptive innovation opportunity in the gourmet coffee industry. ## Related on Trend Hunter - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Spirit-Spiked Canned Coffees](https://www.trendhunter.com/trends/alcachino-lattes.md) - [Spiked Non-Dairy Lattes](https://www.trendhunter.com/trends/spiked-oat-milk-latte.md) - [Irish Cream-Flavored Mochas](https://www.trendhunter.com/trends/irish-cream-mocha.md) - [Coffeeberry-Spiked Hard Seltzers](https://www.trendhunter.com/trends/delicious-seltzers.md)