# Hard Coffee Beverages Bad Larry's is Introducing the World to Alcohol-Infused Coffee in a Can By Laura McQuarrie | Published 2017-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-coffee References: [craveonline](http://www.craveonline.com/culture/1229365-bad-larrys-alcoholic-coffee) & [drinkbadlarry](https://www.drinkbadlarry.com/) Visitors to Bad Larry's website must be over the age of 21 to enter, and this is because the brand is setting itself apart as a producer of [hard coffee beverages](https://www.trendhunter.com/trends/hard-vietnamese-coffee). Later this spring, Bad Larry's will be introducing the world to its 'Cold [Hard Coffee](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage),' which is a hybrid beverage that blends a [cold brew base](https://www.trendhunter.com/trends/classic-blend-cold-brew) from the Blackeye Roasting Co. with alcohol. One of the creators of this hard coffee beverage, restaurateur Matty O’Reilly, describes that: "Every time you sit down for brunch in a restaurant, within the first five minutes you have at least three glasses in front of you: water, bloody mary/beer back/mimosa and a coffee. Bad Larry’s saves you money and combines a few things into one can or glass.” Cold Hard Coffee will be sold in packs of four and two new flavors are currently in development. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hard Coffee Beverages:** Opportunity for the creation of more alcoholic coffee beverages. - **Hybrid Beverages:** Innovation potential in combining different beverage categories to create unique flavors and experiences. - **Convenience Packaging:** Disruptive opportunity in packaging formats that offer multiple drink options in one container. ### Industries Being Reshaped - **Beverage Industry:** Development of new alcoholic coffee products can expand the range of offerings in the beverage market. - **Coffee Industry:** Incorporating alcohol into coffee presents an innovative opportunity for the coffee industry to attract new consumers. - **Packaging Industry:** Creating convenient packaging solutions that combine different beverages can revolutionize the packaging industry and consumer experience. ## Related on Trend Hunter - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Spirit-Spiked Canned Coffees](https://www.trendhunter.com/trends/alcachino-lattes.md) - [Spiked Non-Dairy Lattes](https://www.trendhunter.com/trends/spiked-oat-milk-latte.md) - [Coffeeberry-Spiked Hard Seltzers](https://www.trendhunter.com/trends/delicious-seltzers.md) - [Collaborative Caffeinated Cocktails](https://www.trendhunter.com/trends/luckin-coffee-1.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Canned Seasonal Hard Coffees](https://www.trendhunter.com/trends/pumpkin-spice-hard-latte.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md)