# Spooky Series-Inspired Makeup The Hard Candy x Wednesday Collection is Limited-Edition By Michael Hemsworth | Published 2023-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hard-candy-x-wednesday-collection References: [drugstorenews](https://drugstorenews.com/hard-candy-debuts-wednesday-addams-inspired-collection) & [hardcandy](https://hardcandy.com)  The Hard Candy x Wednesday collection is a range of makeup products perfect for avid fans of the namesake [Netflix](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) series to use as a way to elevate their look. The collection includes a number of limited-edition products inspired by Wednesday Addams herself as well as several of her peers at the [Nevermore Academy](https://www.trendhunter.com/trends/wednesday-addams-collection). The entire collection includes the Woefully Delightful Eyeshadow Palettes, Kooky Glitter Palettes, Sharp-edged Liquid Eyeliners, Pout-perfect Lip Liners and A Hands-On Cleanser Pad. Fans can pick up the collection exclusively from Walmart and [Walmart.com](https://www.trendhunter.com/trends/butter-glow-blushing-serum) starting at $6.96. Hard Candy CEO Curan Mehra commented on the Hard Candy x Wednesday collection saying, "As a brand deeply rooted in creativity, we are thrilled to collaborate with MGM for this collection. Wednesday redefines ‘normal’ and we know our community will create incredible, otherworldly looks this Halloween.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 67% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Makeup Collections:** The Hard Candy x Wednesday collection is a range of limited-edition makeup products perfect for avid fans of the namesake Netflix series to use as a way to elevate their look. - **Character-inspired Makeup:** The collection includes a number of limited-edition products inspired by Wednesday Addams herself as well as several of her peers at the Nevermore Academy. - **Affordable Halloween Makeup:** Fans can pick up the Hard Candy x Wednesday collection exclusively from Walmart and Walmart.com starting at $6.96. ### Where This Applies - **Cosmetics Industry:** The limited-edition makeup collection from Hard Candy presents opportunities for cosmetics brands to collaborate with popular media franchises and create character-inspired collections. - **Retail Industry:** The exclusive availability of the Hard Candy x Wednesday collection at Walmart and Walmart.com highlights the potential for retail brands to partner with popular brands and attract dedicated fan bases. - **Streaming Services:** The success of the Hard Candy x Wednesday collection, inspired by the Netflix series, demonstrates the potential for streaming services to expand their brand influence beyond the screen through collaborations in the beauty industry. ## Related on Trend Hunter - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Spooky TV Series Dolls](https://www.trendhunter.com/trends/wednesday-addams-collection.md) - [Spooky Holiday Cosmetics](https://www.trendhunter.com/trends/wet-n-wild-beauty-x-disney.md) - [Villainous Comic Character Makeup](https://www.trendhunter.com/trends/revolution-beauty-x-dc-supervillains-collection.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Gothic Franchise-Inspired Decor](https://www.trendhunter.com/trends/pottery-barn-3.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md)