# Collaborative Beauty Icon Cosmetics Hard Candy x Marilyn Monroe Celebrates a Legendary Entertainer By Laura McQuarrie | Published 2020-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hard-candy-x-marilyn-monroe References: [allure](https://www.allure.com/story/hard-candy-marilyn-monroe-makeup-skin-care-collection-walmart) & [hardcandy](https://hardcandy.com/collections/marilyn-monroe) To this day, Marilyn Monroe is celebrated as one of the most beautiful women in history and the legendary entertainer is at the center of the collaborative new [Hard Candy](https://www.trendhunter.com/trends/uncommon-james-hard-feelings) x Marilyn Monroe collection. The collection introduces a range of skincare and beauty products inspired by Monroe, who dared to be glamorous at a time when flashy makeup was not considered appropriate unless it was worn in front of a camera or on a stage. Hard Candy describes Monroe as "a trailblazer in women's beauty, she set the stage for modern icons and influencers." In the collection, there's a tinted lip balm, a [liquid eyeliner](https://www.trendhunter.com/trends/rem-beauty-2), a brow pencil and other makeup products, as well as tose toners, face serums and dry shimmer oil. Image Credit: Hard Candy ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 20% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-inspired Beauty:** Many consumers are drawn to beauty products that are inspired by their favorite celebrities, presenting opportunities for collaborations and product development. - **Clean Beauty:** There is a growing demand for clean beauty products that use natural or non-toxic ingredients, presenting opportunities for the development of skincare and makeup products in the image of Marilyn Monroe's iconic look. - **Sustainability in Beauty:** Consumers are becoming increasingly aware of the environmental impact of their beauty products, creating opportunities for sustainability-focused collaborations and product lines. ### Sectors Adopting This - **Beauty:** The beauty industry can partner with celebrities and icons to create collections inspired by their iconic looks. - **Fashion:** Fashion houses can take inspiration from iconic looks of past celebrities to create new, modern looks. - **Entertainment:** Collaborations between the entertainment industry and beauty industry allow consumers to feel connected with their favorite performers through their beauty routines. ## Related on Trend Hunter - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [50s-Style Musical Beauty Collections](https://www.trendhunter.com/trends/revolution-beauty-x-grease-collection.md) - [Collaborative Collection Expansions](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Retro Cartoon Makeup Collections](https://www.trendhunter.com/trends/rude-cosmetics.md)