# Collaborative Collection Expansions Hard Candy and Girl Scouts Bring Back Their Sweetest Collab By Georgia Wray Norsten | Published 2025-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hard-candy-and-girl-scouts References: [wwd](https://wwd.com/pop-culture/new-fashion-releases/hard-candy-girl-scouts-cookie-makeup-collection-1237046121/)  Hard Candy and [Girl Scouts](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts) are back with a beauty collection that’s as delicious as it is nostalgic. Expanding on their 2024 partnership, the latest limited-edition launch transforms iconic [Girl Scout](https://www.trendhunter.com/trends/girl-scout-cookie-collection) Cookie flavors into must-have makeup essentials now available at [Walmart](https://www.trendhunter.com/trends/cosmetic-case). This year’s collection introduces the 'Sweet Treat Lip Oils,' now in 'S’mores,' 'Thin Mint,' and 'Coconut Caramel' flavors, keeping lips hydrated with a touch of cookie-inspired indulgence. The 'Cookie Crush Shadow Palette' brings rich, blendable shades inspired by Girl Scouts Cookies and scented like them, too -- because who wouldn’t want eyeshadow that smells as good as it looks? Rounding out the lineup are 'Sweet Sugar Lip Scrubs,' body scent oils, a primer, a makeup brush set, beauty headbands, and a cookie-themed makeup bag. Image Credit: Hard Candy ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 82% | Activity: 83% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Flavor-infused Beauty Products:** Cosmetic products infused with popular food flavors offer a novel way to elevate user experience and engagement. - **Nostalgia-driven Collaborations:** Brands leveraging nostalgic partnerships can create emotionally compelling products that resonate with consumers seeking familiar comfort. - **Limited-edition Beauty Launches:** Short-term product releases with unique features drive exclusivity appeal and create urgency among beauty enthusiasts. ### Industries Being Reshaped - **Cosmetics Industry:** The cosmetics sector is exploring intersecting sensory experiences by combining taste, scent, and sight in product offerings. - **Retail Industry:** Retail giants like Walmart serve as pivotal platforms for niche and innovative product collaborations to reach mainstream audiences. - **Food and Beverage Industry:** Cross-industry collaborations with beauty brands present new avenues for food companies to diversify and innovate beyond traditional markets. ## Related on Trend Hunter - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Cookies-Inspired Personal Care Lines](https://www.trendhunter.com/trends/girl-scouts-of-the-usa.md) - [Cookie-Inspired Lotions](https://www.trendhunter.com/trends/girl-scout-cookie-collection.md) - [Cookie-Inspired Personal Care Collabs](https://www.trendhunter.com/trends/dove-x-crumbl-cookies.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Beauty-Inspired Confectionery Partnerships](https://www.trendhunter.com/trends/sees-candies1.md) - [New Chocolate Cookie Flavors](https://www.trendhunter.com/trends/exploremores.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Cookie-Themed Limited Self-Care Essentials](https://www.trendhunter.com/trends/dove-and-crumbl.md)