# Seasonal Flower Ciders The Strongbow Cherry Blossom Hard Apple Cider is Aromatic By Michael Hemsworth | Published 2016-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-apple-cider References: [cspdailynews](http://www.cspdailynews.com/category-news/beverages/articles/strongbow-cider-adds-fifth-flavor) & [strongbow](http://strongbow.com) Aimed at younger adults, the [Strongbow](https://www.trendhunter.com/trends/strongbow-zest-cider) Cherry Blossom Hard Apple Cider looks to help offer a libation for those that might not be interested in traditional ciders or beers. Millennials are a generation that has been purported to not be as interested in beer as their parents, so many are opting for [ciders and coolers](https://www.trendhunter.com/trends/crumpton-oaks-cider) as an alternative. The same notion is being applied to those that the lower level of [Generation Z](https://www.trendhunter.com/trends/barr-fruity-lemonade) who are just coming of age to drink and are seeking out something that's artisanal, different and natural. The Strongbow Cherry Blossom Hard Apple Cider is available now in six-packs with the new variety replacing the Red Berries flavor in the Strongbow variety pack in June of this year. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Fruit Ciders:** Create a new line of fruity ciders with unique flavors that appeal to millennials and Gen Zers looking for natural and different alternatives to beer and coolers. - **Floral Ciders:** Incorporate floral notes in new ciders to produce aromatic beverages that appeal to younger adults. - **Variety Pack Ciders:** Offer variety packs of ciders with different flavors and styles to cater to a wider group of customers. ### Sectors Adopting This - **Beverage:** Innovate the traditional cider industry by introducing new fruit and floral ciders that appeal to younger adults. - **Alcohol:** Expand the alcoholic beverage market by creating unique and appealing ciders that target millennials and Gen Zers. - **Craft:** Introduce artisanal and craft ciders to the market by using high-quality ingredients to produce unique and flavorful beverages that stand out from traditional ciders and beers. ## Related on Trend Hunter - [Citrusy Apple Cider Libations](https://www.trendhunter.com/trends/strongbow-zest-cider.md) - [Tropically Enhanced Ciders](https://www.trendhunter.com/trends/strongbow-tropical-cider.md) - [Thirst-Quenching Dark Fruit Ciders](https://www.trendhunter.com/trends/strongbow-ultra-dark-fruit-cider.md) - [Extra-Crisp Apple Ciders](https://www.trendhunter.com/trends/strongbow-ultra-apple-cider.md) - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [British Summertime Ciders](https://www.trendhunter.com/trends/sheppys-blackberry-elderflower-cider.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [English Confection-Themed Ciders](https://www.trendhunter.com/trends/brothers-cherry-bakewell-cider.md) - [Kiwi Strawberry Hard Ciders](https://www.trendhunter.com/trends/kiwi-strawberry-hard-cider.md)