# Floral Vino Branding Harcus Design Outfits Christobel's Wine with a Fine Flowery Label By Susan Keefe | Published 2012-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harcus-design References: [thedieline](http://www.thedieline.com/blog/2012/5/3/christobels-wine.html) & [harcus.au](http://www.harcus.com.au/) Green-thumbed bird watchers are sure to get a kick out of these beautiful, blooming Christobel's Wine labels by Harcus Design. Looking fresh from the pages of an illustrated nature journal, these stunning bottles celebrate the bounty of the natural world. By highlighting the beauty of mother nature, this packaging design alludes to the wine's deep connection to the vineyard and distances it from the chemical processes commonly associated with modern wine production. This fabulous [floral label](https://www.trendhunter.com/trends/wine-bouquet-tasting-experience) is not merely a representation of sweet-looking blooms, it is deeply personal as well. Christobel's Wine is named for the late Christobel Hill [Smith](https://www.trendhunter.com/trends/floral-bar-decor), who was the popular hostess at the family owned winery [Yalumba](https://www.trendhunter.com/trends/octave-barrels) for more than half a century. As a homage to her memory, Harcus Design and the Yalumba vineyard decided to feature the flowers and bird life found in Smith's carefully tended and beloved garden. The Christobel's Wine label captures the natural world in all its overwhelming beauty. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 59% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Floral Wine Labeling:** Opportunity to incorporate floral designs and natural elements into wine labels for a unique and eye-catching branding strategy. - **Nature-inspired Packaging Design:** Opportunity to use illustrations of the natural world on packaging to create an emotional connection with consumers and differentiate products from competitors. - **Personalized Wine Branding:** Opportunity to create labels that tell a personal story or honor someone's memory, adding a unique and sentimental touch to the brand. ### Where This Applies - **Wine and Spirits:** Disruptive innovation opportunity: Using unique and visually appealing wine labels to stand out in a competitive market and attract consumers. - **Packaging and Design:** Disruptive innovation opportunity: Incorporating nature-inspired illustrations and personalized elements into packaging designs to create a memorable and meaningful brand experience. - **Floral and Garden:** Disruptive innovation opportunity: Collaborating with wineries to create custom labels that showcase the natural beauty of flowers and gardens, bridging the gap between wine and nature enthusiasts. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md)