# Colorless Soda Cans Harc Lee Design Makes a Coca-Cola Can Eco-Friendly By Marissa Brassfield | Published 2009-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harc-lee References: [behance.net](http://www.behance.net/Gallery/COLORLESS/342938) & [7760.org](http://www.7760.org/) We've featured the eco-friendly designs of Harc Lee before, and this concept of [colorless soda cans](https://www.trendhunter.com/trends/modern-can) is his latest. Rather than the bright, printed packaging we're used to seeing on [Coca-Cola](https://www.trendhunter.com/trends/sprite-bottles) cans, this Harc Lee design nixes colors altogether in favor of a convex logo atop an [aluminum can](https://www.trendhunter.com/trends/ceci-1938). Harc Lee says that the simplified packaging process will eliminate the toxic paints used to color aluminum; this makes for a decrease in air pollution, water pollution and the energy required to create the paint. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorless Packaging:** Disruptive innovation opportunity: Eco-friendly packaging solutions that eliminate toxic paints. - **Simplified Packaging Process:** Disruptive innovation opportunity: Streamlined packaging processes that reduce the use of harmful chemicals. - **Minimalistic Design:** Disruptive innovation opportunity: Minimalistic design solutions that reduce waste and promote sustainability. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Eco-friendly packaging solutions for the beverage industry that reduce environmental impact. - **Packaging Industry:** Disruptive innovation opportunity: Streamlined packaging processes that reduce the use of harmful chemicals and promote sustainability. - **Design Industry:** Disruptive innovation opportunity: Minimalistic design solutions that promote sustainability and reduce waste. ## Related on Trend Hunter - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md)