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# Boldly Graphic Umbrellas
Harbour City Works with Craig and Karl on a New Parasol Design

By Jamie Danielle Munro | Published 2014-08-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/harbour-city
References: [designboom](http://www.designboom.com/design/craig-and-karls-limited-edition-umbrellas-for-harbour-city-08-15-2014/) & [craigandkarl](http://www.craigandkarl.com/)

Harbour City has collaborated with the designers Craig and Karl to create [umbrella designs](https://www.trendhunter.com/trends/weatherman-trek-umbrella) that are sure to stand out in a crowd. Indeed, each design is full of graphics that it's hard not to stare, and will not be lost in a sea of black and dull-colored parasols.

The graphics almost look similar to a kaleidoscopic image, since there is so much going on in each design. One umbrella design is intended more for males, as it's slightly darker than the other aimed at women (however, they could be used by both sexes). Umbrellas are not always an item that people think about when it comes to fashion, but Harbour City pushes this belief by working with Craig and Karl on these designs.

Photo Credits: [designboom](http://www.designboom.com/design/craig-and-karls-limited-edition-umbrellas-for-harbour-city-08-15-2014/), [craigandkarl](http://www.craigandkarl.com/)

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 65% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Bold Graphic Umbrella Designs:** Opportunity for designers to create visually striking and unique umbrella designs that stand out in a sea of black and dull-colored parasols
- **Fashionable Umbrellas:** Emerging trend of treating umbrellas as a fashion accessory and collaborating with designers to create stylish and eye-catching designs
- **Breaking Gender Stereotypes in Umbrella Design:** Inclusive umbrella designs that cater to both male and female customers, challenging traditional gender norms

### Who This Affects Most

- **Fashion:** The fashion industry can explore the potential of umbrellas as a new avenue for creative collaborations and innovative designs
- **Art and Design:** Opportunity for artists and designers to showcase their creativity and unique visual styles through umbrella designs
- **Retail:** Retailers can tap into the trend of fashionable umbrellas to appeal to fashion-conscious customers and increase sales

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