# Game-Inspired Haptic Shirts Ubisoft Joins OWO to Launch a Haptic Feedback Shirt By Amy Duong | Published 2023-07-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/haptic-shirt References: [engadget](https://www.engadget.com/assassins-creed-haptic-shirt-will-make-you-feel-exclusive-sensations-never-felt-before-160041375.html)  [Ubisoft](https://www.trendhunter.com/trends/assassins-creed-mirage-game) works in collaboration with [OWO](https://www.trendhunter.com/trends/owo-the-crew-edition) to launch a special Assassin's Creed Mirage edition of a [haptic shirt](https://www.trendhunter.com/trends/razer-project-madison) complete with unique feedback. When wearers put on the top, they will be able to feel parkour, and impacts, as what the company describes as "exclusive sensations never felt before." The shirt features haptic points that are marked at the chest, lower back, stomach, and arms. The idea is to rely on an algorithm that alters nine wave parameters in order to activate interactions including wind or a dagger. To properly calibrate the experience and sensations to specific games or customize it, users are to control it through the mobile app. The game is set to launch on October 12th and the shirt will have a game code. Image Credit: OWO ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 22% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Haptic Feedback Technology:** The collaboration between Ubisoft and OWO to launch a haptic shirt showcases the growing trend of haptic feedback technology in gaming and other industries. - **Immersive Gaming Experiences:** The haptic shirt designed for Assassin's Creed Mirage edition highlights the trend of creating immersive gaming experiences by incorporating physical sensations into gameplay. - **Customizable Wearable Technology:** The mobile app interface that allows users to control and customize the haptic shirt demonstrates the trend of customizable wearable technology where users can personalize their interactions and experiences. ### Where This Applies - **Gaming:** The collaboration between Ubisoft and OWO to launch a haptic shirt for gaming presents opportunities for disruptive innovation in the gaming industry, enhancing player immersion and gameplay experiences. - **Fashion:** The development of haptic shirts tailored for specific game editions introduces potential disruptive innovation in the fashion industry, as wearable technology becomes more integrated into garments. - **Healthcare and Rehabilitation:** The haptic feedback technology showcased in the shirt opens potential opportunities for disruptive innovation in healthcare and rehabilitation industries, where tactile feedback can aid in therapeutic exercises and sensory stimulation. ## Related on Trend Hunter - [Branded Haptic Feedback Vests](https://www.trendhunter.com/trends/owo-the-crew-edition.md) - [Haptic Response Gamer Vests](https://www.trendhunter.com/trends/owo-haptic-vest.md) - [Haptic Feedback VR Vests](https://www.trendhunter.com/trends/owo-vest.md) - [Collaborative Haptic Feedback Vests](https://www.trendhunter.com/trends/subpac-beat-saber.md) - [Game-Branded Feedback Straps](https://www.trendhunter.com/trends/woojer-call-of-duty.md) - [Audio-Detecting Haptic Vests](https://www.trendhunter.com/trends/skinetic.md) - [Metaverse-Ready Bodysuits](https://www.trendhunter.com/trends/shockwave-vr.md) - [Haptic Workout Gaming Gear](https://www.trendhunter.com/trends/elecsuit.md) - [Expansive Touchscreen Control Games](https://www.trendhunter.com/trends/assassins-creed-mirage-game.md)