# Mood-Enhancing Water 'Happy Water' is Clinically Proven to Improve One's Mood By Laura McQuarrie | Published 2015-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-water References: [bevindustry](http://www.bevindustry.com/articles/88793-happy-water) & [lbix](http://www.lbix.com/) Happy Water is more than just Lithia and alkaline spring water—it's been clinically proven to uplift one's [mood after drinking](https://www.trendhunter.com/trends/recess-mood), hence its seemingly unusual name. The water is enriched with seven nutrients that are typically depleted after taking part in a sweat-inducing activity. That means, drinking a bottle of Happy Water supplies the body with a replenished stock of calcium, magnesium, potassium, protein and sodium, in addition to basic hydration. The branding of Happy Water is similar to a strategy adopted by other companies for selling [fortified or flavored water](https://www.trendhunter.com/trends/boost-water) as an enhancement over plain varieties. Similar packaging designs that embrace humor and lightheartedness can be seen in products like Ghost Pee and Flavorsplash bottles from Aquafina. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Mood-enhancing Beverages:** Incorporating mood-enhancing elements into functional drinks could offer consumers a more holistic way of promoting emotional wellness. - **Humorous Marketing:** Adopting playful packaging designs and lighthearted branding strategies could attract a wider consumer base and set businesses apart from competitors. - **Post-workout Nutrient Delivery:** Targeting the depleted nutrient levels of active individuals through specialized hydration products could open up a new market segment for firms in the beverage industry. ### Who This Affects Most - **Functional Beverage Industry:** Developing functional beverage products that incorporate mood-boosting elements could provide a unique positioning for brands in the increasingly competitive beverage market. - **Packaged Water Industry:** Innovating with packaging and labeling techniques like those employed by companies like Happy Water and Aquafina could help increase brand recognition and appeal to consumers seeking alternative hydration options. - **Fitness and Wellness Industry:** Partnering with beverage companies to create specialized products that provide targeted nutrient replenishment could offer fitness and wellness businesses new revenue streams and opportunities for differentiation. ## Related on Trend Hunter - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Psychoactive Sparkling Waters](https://www.trendhunter.com/trends/psychedelic-water.md) - [Mood-Boosting Sparkling Water](https://www.trendhunter.com/trends/baloo.md) - [Ionized Alkaline Waters](https://www.trendhunter.com/trends/ionized-alkaline.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Hydrogen-Infused Sparkling Waters](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water.md) - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [CBD-Infused Bottled Waters](https://www.trendhunter.com/trends/purified-bottled-water.md)