# Responsibly Eating Animals Happy Valley Meat Company Offers Chefs a Holistic Way to Prepare By Social Business Editor | Published 2014-05-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/happy-valley-meat-company References: [ediblemanhattan](http://www.ediblemanhattan.com/departments/traceability/slaughterhouse-rules/) & [happyvalleymeat](http://www.happyvalleymeat.com/) Happy Valley Meat Company (HVMC) offers a way for chefs specifically to access [responsibly raised animals](https://www.trendhunter.com/trends/food-lion1). This is an innovative way for various actors to connect and make a difference. While many consumers have decided not to eat meat or at least eat meat less (See: the Meatless Monday movement that can be seen on various social media platforms each and every week), another option is to be more aware of the animals that you do eat. "When the two young cofounders of this literal farm-to-plate start-up set out to build a business, they knew the key to connecting chefs to farmers of sustainable beef had to be the slaughterhouse," wrote Edible Manhattan about HVMC in their May/June issue. "It’s hard to treat animals humanely, and meat carefully, when thousands of head of beef are processed in a day." **Contact Information** Happy Valley Meat Company [website](http://www.happyvalleymeat.com/) HVMC on [Facebook](https://www.facebook.com/HappyValleyMeats) HVMC on [Twitter](https://twitter.com/happyvalleymeat) HVMC on [Instagram](http://instagram.com/happyvalleymeat) ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Responsibly Raised Animals:** The trend towards ethically sourced meat products presents an opportunity for disruption in the meat industry for those who are able to incorporate more humane practices. - **Farm-to-plate Startups:** The farm-to-plate startup model provides an opportunity for the meat industry to become more transparent in their practices and to connect producers to consumers more directly. - **Sustainable Beef Production:** Incorporating sustainable farming practices in beef production is becoming increasingly important, and presents an opportunity for innovation in the beef industry. ### Who This Affects Most - **Food Production:** The food production industry can benefit from incorporating ethical and transparent practices into meat production. - **Restaurant Industry:** Restaurants that prioritize ethical food sourcing and are transparent about their practices may see increased support from socially conscious consumers. - **Agriculture:** The agriculture industry may benefit from incorporating more sustainable and humane practices into beef production. ## Related on Trend Hunter - [Free-Roaming Animal Meats](https://www.trendhunter.com/trends/knepp-wild-range-meat.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Cultivated Chicken Meals](https://www.trendhunter.com/trends/cultivated-chicken.md) - [Chef-Focused Beef Ranges](https://www.trendhunter.com/trends/signature-angus-heritage-beef.md) - [Premium Hybrid Meats](https://www.trendhunter.com/trends/carnea.md) - [Premium Nose to Tail Meats](https://www.trendhunter.com/trends/nosetotail-meats.md) - [Blended Meat Brands](https://www.trendhunter.com/trends/phils-finest.md) - [Influencer-Led Livestock Campaigns](https://www.trendhunter.com/trends/australian-good-meat.md) - [Innovative Plant-Based Food Brands](https://www.trendhunter.com/trends/black-sheep-foods.md)