# Cold Maple Coffees Happy Tree Fuses Maple Water and Cold-Brewed Coffee By Laura McQuarrie | Published 2016-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-tree References: [bevnet](http://www.bevnet.com/news/2016/happy-tree-introduces-innovative-cold-brew-coffee) & [drinkhappytree](http://drinkhappytree.com/) In addition to producing Maple Water, Happy Tree is launching a new product that takes advantage of two products that are currently in high demand in the beverage industry: [cold brewed coffee](https://www.trendhunter.com/trends/readytodrink-cold-brew) and alternative plant-based water. Happy Tree Maple Water Cold-Brew is made with a base of the brand's organic maple water, to which [fair-trade coffee beans](https://www.trendhunter.com/trends/death-wish-coffee-1) are added before the cold brew process begins. As a result, the beverage comes out as a coffee with a slight maple flavor. While maple water is a main ingredient, the product's packaging and categorization will reflect that it's a coffee beverage first and foremost. Following its debut at this year's Natural Products Expo West in California, the maple water-coffee hybrid will be sold through select retailers, pop-up shops and the store-in-store Pop-In@[Nordstrom](https://www.trendhunter.com/trends/homecourts-cece-body-mist) at Nordstrom. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Maple-infused Beverages:** There is an opportunity for the development of more maple-infused drinks as consumers' interest in healthy and alternative beverages continue to rise. - **Cold-brewed Coffee Drinks:** The demand for cold-brewed coffee drinks continues to grow, creating an opportunity for businesses to create healthier alternative options with plant-based waters. - **Hybrid Beverages:** There is a trend toward creating hybrid beverages through the combination of two or more popular ingredients, such as maple water and cold-brewed coffee. ### Where This Applies - **Beverage Industry:** The beverage industry can continue to innovate and create new products through the combination of popular ingredients and developing alternatives to traditional beverages. - **Organic and Plant-based Industry:** An opportunity exists for the organic and plant-based industry to develop new beverages and explore the combination of plant-based waters and coffee. - **Retail Industry:** Retailers can meet consumer demand for unique and healthy beverage options by carrying products that combine popular ingredients and incorporate alternative plant-based waters. ## Related on Trend Hunter - [Canada-Inspired Maple Lattes](https://www.trendhunter.com/trends/iced-maple-latte.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Caffeinated Coconut Water Drinks](https://www.trendhunter.com/trends/coco-cold-brew.md) - [Seasonal Canadiana Lattes](https://www.trendhunter.com/trends/maple-latte-1.md) - [Hard Maple Seltzers](https://www.trendhunter.com/trends/hard-maple-seltzer.md) - [Maple Spiced Cold Brews](https://www.trendhunter.com/trends/maple-spice-cold-brew.md) - [Maple Walnut Milks](https://www.trendhunter.com/trends/maple-walnut-barista-edition.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Chilled Autumnal Cafe Drinks](https://www.trendhunter.com/trends/maple-hazel-iced-latte.md)