# Travel Aid Campaigns KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers By Laura McQuarrie | Published 2014-10-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/happy-to-help References: [prexamples](http://prexamples.com/2014/10/klm-happytohelp-week/) & [youtube](https://www.youtube.com/playlist?list=PL1oW5GhG9jlJp-33_I7z7fyfO4ozViJjc) The [KLM](https://www.trendhunter.com/trends/flying-blue) Happy to Help campaign is a five-day initiative that involves social media, the company's customer service team and any traveler in need of aid, no matter if they are flying with KLM or not. The "help" comes in the form of videos, tips and reminders sent out to specific travelers, providing help and guidance to people on their honeymoon or match up a teen with her favorite musical artist during a layover. The #HappytoHelp campaign is an example of customer service that goes well above and beyond, especially since it reaches out to people who may have never even flown with KLM. The campaign is still ongoing, but KLM is documenting its most helpful interactions with a video playlist on [YouTube](https://www.trendhunter.com/trends/optimism-your-feed). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 49% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Customer Service Expansion:** KLM's Happy to Help campaign demonstrates the potential for customer service to extend beyond traditional boundaries and provide assistance to a wider audience. - **Personalized Assistance:** The #HappytoHelp campaign showcases the value of personalized assistance in enhancing the travel experience and creating memorable customer interactions. - **Cross-industry Collaboration:** KLM's initiative highlights the opportunity for collaboration between airlines, travel organizations, and other industries to collectively provide aid and support to travelers. ### Sectors Adopting This - **Airlines:** Airlines can adopt the Happy to Help approach to elevate their customer service and build stronger brand loyalty. - **Travel Agencies:** Travel agencies can partner with airlines to offer personalized assistance and support to their customers, enhancing the overall travel experience. - **Hospitality:** The hospitality industry can incorporate the Happy to Help concept to provide additional help and guidance to guests, creating more memorable and personalized experiences. ## Related on Trend Hunter - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Airline Partnership Campaigns](https://www.trendhunter.com/trends/meant-to-be-together.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Festive Senior Deliveries](https://www.trendhunter.com/trends/jolly-trolley.md) - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md)