# Decadent Diamond Timepieces This $1.5 Million Happy Sport Watch is Packed with Diamonds and Gold By Laura McQuarrie | Published 2013-07-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/happy-sport-watch References: [passion4luxury.blogspot](http://passion4luxury.blogspot.ca/2013/07/chopard-launches-15-million-happy-sport.html) & [happysport.chopard](http://happysport.chopard.com/) Chopard is releasing a $1.5 million Happy Sport watch to celebrate its 20th anniversary. Since 1993, the Happy Sport watches have been released with different themes like La Vie en Rose, Mystery Pink and Happy Spirit. This [luxurious Diamantissimo edition](https://www.trendhunter.com/trends/reine-de-naples) has a case made of 18-karat white gold and loaded with [nearly 3,000 decadent diamonds](https://www.trendhunter.com/trends/tiffany-co-1), as well as other brilliant gems like amethyst and sapphire. Each precious stone of the 65-carat watch was painstakingly laid into place over the course of over 4,500 hours. If you can take your eyes off this piece of jewelry and remember that it is a functioning watch, you'll notice that its hour and minute hands and Roman numerals are rhodium-plated in 18-karat white gold. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Diamond Timepieces:** The demand for luxury diamond timepieces continues to rise as consumers seek high-end goods with excessive opulence and extravagance. - **Jewelry as an Investment:** Investors looking for an alternative to stocks and real estate are turning to high-end jewelry purchases for profit opportunities. - **Customizable Luxury Watches:** Consumers are willing to pay top dollar for customizable luxury timepieces that showcase their individual style and unique personalities. ### Industries Being Reshaped - **Jewelry:** The jewelry industry can capitalize on the demand for luxury diamond timepieces by designing and creating unique pieces that are highly sought after. - **Luxury Goods:** The luxury goods market can seize the opportunity to create an exclusive line of high-end timepieces that appeal to discerning consumers with a taste for extravagance. - **Investment:** The investment industry can capitalize on the trend toward jewelry as an investment by identifying high-value pieces that hold their value over time and offer a profitable return. ## Related on Trend Hunter - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Chiming Luxury Watches](https://www.trendhunter.com/trends/chopard-luc-grand-strike.md) - [Coastal Summertime Timepiece Models](https://www.trendhunter.com/trends/parmigiani-fleurier-tonda-pf-sport.md) - [Ultra-Lavish Watch Designs](https://www.trendhunter.com/trends/reine-de-naples.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md) - [Luxury Monochromatic Timepieces](https://www.trendhunter.com/trends/defy-skyline-skeleton.md) - [Posh Celebratory Pocket Watches](https://www.trendhunter.com/trends/special-edition-pocket-watch.md)