# Faba Bean-Based Protein Products Happy Plant Protein Will Debut a New Textured Vegetable Protein By Michael Hemsworth | Published 2025-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-plant-protein References: [vegconomist](https://vegconomist.com/ingredients/happy-plant-protein-textured-vegetable-protein-faba-beans/) & [happyplantprotein](https://www.happyplantprotein.com/)  [Happy Plant Protein](https://www.trendhunter.com/trends/the-happy-pear) is slated to debut its first [textured vegetable protein](https://www.trendhunter.com/trends/texturizing-pea-protein) (TVP) made using faba beans as a solution for the plant-based protein market. The product makes use of a patented process that requires just one step to transform legume flour into textured protein through a dry extrusion process. This process is capable of being implemented into the existing manufacturer production lines in facilities to achieve a TVP that's [neutral in taste and smell](https://www.trendhunter.com/trends/roquette-nutralys-pea-850f), while also being versatile enough for use in snacks, meals and more. CEO and Co-Founder Jari Karlsson spoke on the upcoming TVP from Happy Plant Protein saying, "Traditional protein isolates require chemical extraction, large amounts of water, and energy-intensive drying, producing wastewater and often leaving off-flavours. Happy Plant Protein bypasses this entirely by using a chemical-free dry extrusion process to transform local flours directly into textured protein. This approach strengthens regional protein independence and reduces reliance on imported isolates.” Image Credit: Happy Plant Protein ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 66% | Activity: 62% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Protein Processing:** The development of a chemical-free dry extrusion method for processing faba beans offers an eco-friendly alternative to traditional protein production. - **Local Sourcing of Ingredients:** Using local faba beans for protein production can enhance regional agricultural economies and reduce dependency on global supply chains. - **Versatile Plant-based Ingredients:** The creation of neutrally flavored and scented textured protein expands the possibilities for new product offerings in snacks and meals. ### Sectors Adopting This - **Plant-based Food Industry:** Advancements in faba bean-based textured proteins can revolutionize meat alternatives and functional food products. - **Food Manufacturing Sector:** Integrating one-step extrusion technology presents opportunities for existing manufacturers to upgrade their operations with minimal disruption. - **Agricultural Processing Industry:** Focusing on domestic legume processing can drive innovations in crop utilization and local market development. ## Related on Trend Hunter - [Decadent Plant-Based Protein Powders](https://www.trendhunter.com/trends/lean-muscle-formula.md) - [Plant-Based Protein Grounds](https://www.trendhunter.com/trends/beyond-ground.md) - [Future-Facing Plant Protein Products](https://www.trendhunter.com/trends/yellow-sunshine-products.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md) - [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md) - [Textured Wheat Plant Proteins](https://www.trendhunter.com/trends/roquette-nutralys.md) - [Simplified Plant-Based Binding Agents](https://www.trendhunter.com/trends/vertis-pb-pea.md) - [Bean-Powered Pastas](https://www.trendhunter.com/trends/fava-bean-pasta.md) - [Fava Bean Protein Isolates](https://www.trendhunter.com/trends/favapro.md)