# Eco Pet Wellness Products 'Happy Pet' Approaches Dog Health with a Sustainability Focus By Laura McQuarrie | Published 2018-10-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/happy-pet References: [prnewswire](https://www.prnewswire.com/news-releases/dr-evan-antin-launches-happy-pet-an-eco-friendly-pet-wellness-brand-300731484.html) & [happypetbrand](https://happypetbrand.com/collections/all) 'Happy Pet' is the name of an all-new [eco-friendly pet wellness brand](https://www.trendhunter.com/trends/biting-edge-1) from animal expert and veterinarian Dr. Evan Antin, which helps to connect doting pet parents to products that are in line with modern veterinary care. Happy Pet prides itself on only sharing [veterinarian-approved, cruelty-free products](https://www.trendhunter.com/trends/wonderside-rescue) that are made with holistic ingredients to support preventative care. Additionally, the products are manufactured in a solar-powered facility in the United States. The brand's products are divided into categories such as Clean Pet, Fresh Pet and Active Pet, which introduce pet parents to clean and simple versions of everything from shampoo and deodorizing wipes to sun protection sticks and sprays. As these products have the potential to be used frequently with routine pet care, Happy Pet offers a subscription service with four different product bundles. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Pet Wellness:** Disruptive innovation opportunity: Develop sustainable pet wellness products that prioritize holistic ingredients and cruelty-free manufacturing. - **Holistic Preventative Care:** Disruptive innovation opportunity: Create products that support preventative care for pets, focusing on clean and simple versions of essential pet care items. - **Subscription-based Pet Care:** Disruptive innovation opportunity: Offer subscription services for pet care products to provide convenience for pet parents and maintain recurring revenue. ### Who This Affects Most - **Pet Wellness:** Disruptive innovation opportunity: Revolutionize the pet wellness industry by introducing sustainable, holistic, and veterinarian-approved products. - **Manufacturing:** Disruptive innovation opportunity: Implement solar-powered facilities and sustainable manufacturing practices in the pet care product manufacturing industry. - **E-commerce:** Disruptive innovation opportunity: Develop an e-commerce platform specializing in subscription-based eco-friendly pet care products. ## Related on Trend Hunter - [Low-Waste Pet Grooming Products](https://www.trendhunter.com/trends/good-fur.md) - [Premium Pet Care Capsules](https://www.trendhunter.com/trends/purrrypetlove.md) - [Sensitivity-Focused Dog Lines](https://www.trendhunter.com/trends/cleohooman.md) - [Pet Day Essentials](https://www.trendhunter.com/trends/pet-day-essentials.md) - [Green Pet Refresh Capsules](https://www.trendhunter.com/trends/henry-wag.md) - [Urban Pet Care Products](https://www.trendhunter.com/trends/petbeing.md) - [Health-Focused Pet Lines](https://www.trendhunter.com/trends/petivity-smart-pet-care.md) - [Canadian Pet Care Companies](https://www.trendhunter.com/trends/barkus.md) - [Clean Pet Grooming Salons](https://www.trendhunter.com/trends/clean-grooming-salon.md)