# Mental Health Awareness Apparel Madhappy and Happy Not Perfect Join Forces For a Colorful Capsule By Amy Duong | Published 2019-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/happy-not-perfect References: [highsnobiety](https://www.highsnobiety.com/p/madhappy-mental-health-awareness-capsule/) & [madhappy.us](https://www.madhappy.us/collections/positive-reinforcement) Los Angeles-based brand [Madhappy](https://www.trendhunter.com/trends/madgappy) works in collaboration with Happy Not Perfect on a collection that celebrates Mental Health Awareness Month in May. Notably, all of the profits made from the capsule are directed towards 'The [Jed Foundation](https://www.trendhunter.com/trends/its-okay-to-be-sensitive),' which is an organization that is centered around [mental wellbeing and suicide prevention](https://www.trendhunter.com/trends/suicide-prevention-month) purposes. The collaborative effort is comprised of a series of apparel, including a hoodie and sweat pants set in purple adorned in graphics, and tees made in men's and women's cut. The tees boast a simplistic base adorned with bright graphics including the sun and rainbows along with texts that read "The Local Optimistic Group." The entire capsule is now available to shop online at Madhappy. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Mental Health Awareness Apparel:** The trend of combining fashion with mental health awareness creates an opportunity for disruptive innovation in the apparel industry. - **Collaborative Fashion Collections:** The trend of brands partnering to create collaborative collections presents an opportunity for disruptive innovation in the fashion industry. - **Social Impact Partnerships:** The trend of directing profits towards charity organizations creates an opportunity for disruptive innovation in the business and nonprofit sectors. ### Who This Affects Most - **Apparel:** The apparel industry can leverage mental health awareness to create innovative designs and raise awareness about mental wellbeing. - **Fashion:** The fashion industry can explore collaborations that promote social causes, such as mental health awareness, to drive positive change. - **Nonprofit:** Nonprofit organizations can seek partnerships with fashion brands to generate funds and raise awareness for their causes, like mental wellbeing and suicide prevention. ## Related on Trend Hunter - [Collaborative Lifestyle Streetwear](https://www.trendhunter.com/trends/madgappy.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Esports Mental Health Apparel](https://www.trendhunter.com/trends/team-vitality-5.md) - [Mental Health-Focused NFTs](https://www.trendhunter.com/trends/cloud-collection.md) - [Self-Care Tech Accessories](https://www.trendhunter.com/trends/works-in-progress.md) - [Positive Affirmation Decals](https://www.trendhunter.com/trends/mental-health-awareness-campaign.md) - [Metaverse Mental Health Fundraisers](https://www.trendhunter.com/trends/mental-health-fundraiser.md)