# Mischievous Munchies Illustrations The Happy Meal by Nicolas Lesaffre is Fun and Adventurous By Ana Lopez | Published 2011-11-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/happy-meal-by-nicolas-lesaffre References: [behance.net](http://www.behance.net/gallery/happy-meal/2527781) & [nicolaslesaffre](http://nicolaslesaffre.com/) The idea of bringing to life a kids' meals became real thanks to the project titled Happy Meal by Nicolas Lesaffre. These hilarious illustrations consist of a [McDonald's Happy Meal](https://www.trendhunter.com/trends/adult-happy-meals) in the middle of fun and unthinkable situations like as a cowboy, a magician and a bank robber. Created by French artist Nicolas Lesaffre, these prints are were made by Mecanique Generale, which is a Paris-based 3D print and animation film production company. The result is amazing because the design is witty and well-done. The purpose of this work is to create a [family card game](https://www.trendhunter.com/trends/pokmon-happy-meal), and judging by the images, the game promises to be entertaining for the whole family. The Happy Meal by Nicolas Lesaffre is a clever way to advertise McDonald's traditional [kids menu](https://www.trendhunter.com/trends/happy-meal-2) as it's funny and targeted for the young ones. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Food Packaging:** The Happy Meal by Nicolas Lesaffre showcases the potential for interactive food packaging that brings meals to life and engages children. - **Immersive Marketing Campaigns:** The clever design of The Happy Meal by Nicolas Lesaffre demonstrates an opportunity for immersive marketing campaigns that capture the attention and interest of young consumers. - **Family-oriented Entertainment:** The creation of a family card game inspired by The Happy Meal by Nicolas Lesaffre suggests a trend towards family-oriented entertainment experiences. ### Sectors Adopting This - **Fast Food:** The Happy Meal by Nicolas Lesaffre presents an innovative and engaging way for fast food chains to promote their kids' menu items. - **Packaging Design:** The interactive nature of The Happy Meal by Nicolas Lesaffre highlights the potential for packaging design to create captivating and memorable experiences for consumers. - **Game Development:** The concept of a family card game based on The Happy Meal by Nicolas Lesaffre opens up opportunities for game developers to create engaging and interactive experiences for families. ## Related on Trend Hunter - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Expressive Meal Boxes](https://www.trendhunter.com/trends/blank-happy-meal.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Collectible Fast Food Miniatures](https://www.trendhunter.com/trends/lil-mcdonalds-happy-meal.md) - [Kids-Focused Space-Themed Collaborations](https://www.trendhunter.com/trends/spacethemed-collaboration.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Creature-Collecting Kids Meals](https://www.trendhunter.com/trends/pokemon-happy-meal.md)