# Healthy Fast Food Advertising The Happy Meal Bundle Ad Shows the Healthy Value of a Kid’s Me By Nicole Ballantyne-Choo | Published 2013-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/happy-meal-bundle References: [adsoftheworld](http://adsoftheworld.com/media/print/mcdonalds_happy_meal_bundle) While a trip to [McDonald’s](https://www.trendhunter.com/trends/happy-meal-collectibles) may not seem like a healthy option to feed your kids, this [Happy Meal Bundle Ad](https://www.trendhunter.com/trends/buddy-bundle) shows both parents and kids how choosing the right option at a fast food restaurant has nutritional value. The advertising agency Leo Burnett hoped to influence parents to see McDonald’s in a different light and not just see it as a place that provides gross food, and a little blurb at the corner of ad explains that all five food groups are included in the pack. To appeal to a younger audience, the agency used [toy-like figures](https://www.trendhunter.com/trends/lil-mcdonalds-happy-meal) to express what’s included in the Happy Meal. The printed advertisement has a sign that says, “How Does a Happy Meal Stack Up?” and the toys used are literally stacked up so people can visually see just how good a Happy Meal is. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Healthy Fast Food:** As more consumers seek out healthier food options, there is an opportunity for fast food restaurants to promote their healthier menu items and attract health-conscious consumers. - **Advertising for Children:** Brands can use creative and engaging advertisements to educate children and parents about the nutritional value of food products, promoting healthier eating habits. - **Innovative Use of Toys in Advertising:** Harnessing the power of toys and play can be an effective way to market products to children, making them more receptive to educational messages about healthy food choices. ### Where This Applies - **Fast Food:** Fast food restaurants can innovate and expand their menu options to include healthier choices, improving their reputation and attracting health-conscious consumers. - **Advertising:** Advertising agencies can create more socially responsible and educational campaigns that promote healthy food choices, particularly to young consumers and parents. - **Toy Manufacturing:** Toy manufacturers can partner with food brands to design toys that promote healthy eating habits, making it more appealing and fun for children to choose healthier food options. ## Related on Trend Hunter - [Eco Fast Food Meals](https://www.trendhunter.com/trends/cool-kids-meal.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Health-Minded Fast Food Meals](https://www.trendhunter.com/trends/olivers-real-foods.md) - [Expressive Meal Boxes](https://www.trendhunter.com/trends/blank-happy-meal.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Health-Conscious Kidult Meals](https://www.trendhunter.com/trends/happy-healthy-meal.md)