# Prenatal Puree Pouches Happy Mama's Fruit and Vegetable Blends are Portable and Nourishing By Laura McQuarrie | Published 2016-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-mama References: [trndmonitor](https://trndmonitor.com/food-spotlight-happy-mama-prenatal-nourishing-apple-kale-kiwi-with-soothing-ginger-fruit-veggie-blends/) & [happyfamilybrands](http://happyfamilybrands.com/product_lines/fruit-veggie-blends/) Happy Family is a company that makes a variety of food products that are designed to support the heath of a Happy Baby and Happy Mama. Just as many of the brand's kid-friendly Happy Baby purees are packaged in [portable pouches](https://www.trendhunter.com/trends/brainiac-foods-neuro) with lids, one of the newest Happy Mama products is packaged in the same convenient way. Rather than having a puree with ingredients to support a young one's development, these all-new pouches target the [prenatal nutrition requirements](https://www.trendhunter.com/trends/prenatal-multi) of an expectant mother. The flavorful fruit and vegetable purees come in flavors like [Apple](https://www.trendhunter.com/trends/overnight-oat-smoothies) + Carrot with Soothing Ginger, as well as Apple + Kale + Kiwi with Soothing Ginger. Both are rich sources of DHA and choline, which are vital to the healthy development of a growing baby's eyes and brain. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Portable Prenatal Nutrition:** Opportunity to develop more on-the-go and convenient nutrition products specifically targeted towards expectant mothers - **Functional Ingredients in Purees:** Opportunity to incorporate more functional ingredients that support both maternal and fetal health in puree products - **Expansion of Puree Market:** Opportunity to expand the puree market beyond infant and toddler age groups to include expectant mothers ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to tap into the growing market of products for expectant mothers - **Prenatal Supplements:** Opportunity to create new prenatal supplements that mimic the nutritional benefits and convenience of Happy Mama's puree pouches - **Functional Foods:** Opportunity for functional food companies to create new products containing functional ingredients designed to meet the specific nutritional needs of expectant mothers ## Related on Trend Hunter - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md) - [Functional Baby Food Blends](https://www.trendhunter.com/trends/little-spoon-babyblends.md) - [Prenatal Smoothie Mixes](https://www.trendhunter.com/trends/prenatal-smoothie-organic-valley.md) - [Functional Children's Snack Pouches](https://www.trendhunter.com/trends/gogo-squeez-snack-pouches.md) - [Organic Baby Puree Packs](https://www.trendhunter.com/trends/organic-baby-puree.md) - [Hawaii-Grown Baby Food Pouches](https://www.trendhunter.com/trends/piko-provisions.md) - [Nutritious Organic Infant Formulas](https://www.trendhunter.com/trends/happy-baby-infant-formula.md) - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/kiddylicious-baby-food-pouches.md) - [Pouched Hawaiian Toddler Foods](https://www.trendhunter.com/trends/piko-provisions-stage-3-purees.md)