# Protein-Rich Plant-Based Grounds Happy Little Plants Makes Plant-Forward Meat Alternatives By Laura McQuarrie | Published 2019-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-little-plants References: [prnewswire](https://www.prnewswire.com/news-releases/hormel-foods-announces-the-creation-and-launch-of-plant-forward-meat-alternative-happy-little-plants-brand-at-barclays-global-consumer-staples-conference-300911846.html) & [happylittleplants](http://www.happylittleplants.com/) Happy Little Plants is a new brand that makes [plant-forward meat alternatives](https://www.trendhunter.com/trends/cleanbean-products) that are versatile great-tasting, simple and packed with protein. The brand's flagship product is a [ground plant-based protein alternative](https://www.trendhunter.com/trends/shape-sizzle-mince) with 20 grams of non-GMO soy protein, just 180 calories and [no gluten, preservatives or cholesterol](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system). The Unseasoned Plant-Based Ground Product makes it easy to sneak more vegetables into a diet, especially as the product can be used on the grill or in skillets. As Happy Little Plants describes, this is a product that is highly customizable and can be cooked "just like you would cook ground beef or ground turkey." Beyond appealing to vegetarians and vegans expressly, the product targets those with flexible attitudes towards food and healthy eating. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-forward Meat Alternatives:** Disruptive innovation opportunity: Develop new plant-based alternatives that mimic meat products in taste, texture, and versatility. - **Customizable Protein Alternatives:** Disruptive innovation opportunity: Create customizable plant-based protein products that can be adapted to various cooking methods and flavor profiles. - **Flexitarian Diet:** Disruptive innovation opportunity: Cater to individuals with flexible attitudes towards food by offering products that bridge the gap between meat-based and plant-based diets. ### Industries Being Reshaped - **Food and Beverage Industry:** Disruptive innovation opportunity: Introduce protein-rich plant-based alternatives to meet the growing demand for healthier and more sustainable food options. - **Health and Wellness Industry:** Disruptive innovation opportunity: Develop protein alternatives that align with consumers' increasing focus on health, nutrition, and plant-based diets. - **Culinary and Foodservice Industry:** Disruptive innovation opportunity: Provide plant-based options that can be easily incorporated into various dishes and menus to cater to a diverse range of dietary preferences and needs. ## Related on Trend Hunter - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Pre-Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/impossible-meal-makers.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Vegan Ground Meat Mixtures](https://www.trendhunter.com/trends/meatless-ground.md) - [Premium Alt Proteins](https://www.trendhunter.com/trends/plant-rich-proteins.md) - [Non-Processed Meat Alternatives](https://www.trendhunter.com/trends/vegchop.md) - [Hemp-Based Meatless Products](https://www.trendhunter.com/trends/planet-based-foods.md) - [Soy-Based Beef Alternatives](https://www.trendhunter.com/trends/plantbased-beef.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md)