# Gut-Friendly Canned Beverages Happy Inside's Drinks are Bubble-Free and Gut-Friendly By Laura McQuarrie | Published 2021-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-inside References: [fabnews.live](https://fabnews.live/introducing-happy-inside/) & [happyinsidedrinks](https://www.happyinsidedrinks.co.uk/collections/buy-now/products/mixed-case-2) [Happy Inside](https://www.trendhunter.com/trends/happy-pandas) uses natural ingredients to create [gut-friendly beverages](https://www.trendhunter.com/trends/killer-fruit) that are free from added sugar and contain less than 90 calories per can. The beverages are available in unique flavors like Lemon, Yuzu & Ginger and Pomegranate, Lime & Mint, which feature Japanese knotweed to support beneficial bacteria in the gut. The antioxidant-rich ingredient has been relied on for thousands of years for its ability to support a well-functioning immune system. The vegan-friendly beverages are free from bubbles and they're made with just a few simple ingredients like fruit juices from concentrate and natural flavoring. WIth tangy flavors, the beverages are refreshing and functional all at the same time, as they won't leave tummies feeling upset or bloated, since they're actually designed to contribute to the [health of the microbiome](https://www.trendhunter.com/trends/mango-passionfruit). Image Credit: Happy Inside ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Gut-friendly Beverages:** Creating gut-friendly beverages using natural ingredients opens opportunities for innovation in the functional beverage industry. - **Low-calorie Canned Drinks:** The popularity of low-calorie canned drinks creates room for innovations in the beverage industry to cater to consumers who want healthier drink options. - **Natural Ingredient Drinks:** The demand for natural ingredient drinks creates opportunities for innovative beverage companies to offer functional and healthy options to consumers. ### Who This Affects Most - **Functional Beverages:** Innovative companies in the functional beverage industry can incorporate gut-friendly natural ingredients for added health benefits for consumers. - **Healthy Beverage Industry:** There is a growing demand for healthier beverage options, opening opportunities for companies creating low-calorie and gut-friendly canned drinks. - **Vegan-friendly Beverages:** Companies looking to innovate in the vegan-friendly beverage industry can create tasty and functional drinks using natural ingredients like fruit juices and natural flavorings. ## Related on Trend Hunter - [Gut-Friendly Premium Sodas](https://www.trendhunter.com/trends/jamu.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Pineapple-Flavored Probiotic Drinks](https://www.trendhunter.com/trends/wildwonder-probiotic-drinks.md) - [Functional Gut-Friendly Sodas](https://www.trendhunter.com/trends/cove-gut-healthy-soda.md) - [Plant-Based Prebiotic Sodas](https://www.trendhunter.com/trends/thirsty-buddha-soda.md) - [Maximalist Prebiotic Sodas](https://www.trendhunter.com/trends/fhrist.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Peachy Gut Health Sodas](https://www.trendhunter.com/trends/tru-gutsy.md)