# Exaggerated Neon Catalogs The Happy House Gbemi Collection Highlights Pastel Hues By Jana Pijak | Published 2012-08-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/happy-house-gbemi References: [wadmag](http://wadmag.com/words/files/gbemi-the-psychology-of-colours/) & [gbemi](http://gbemi.co.uk/) The ‘Happy House ’ Gbemi womenswear collection shines a spotlight on pastel hues, rich textures and exaggerated proportions. Oversized shoulder accents and voluminous silhouettes take center stage in a lookbook that is candy-colored. Aiming to create a positive-feeling collection for its consumer, Gbemi’s pieces exude a one-of-a-kind aesthetic that is authentic and distinctive. This eccentric collection features the perfect looks for a woman who embraces color and who doesn’t shy away from drawing attention to herself. The ‘Happy House ’ Gbemi collection draws plenty of attention with its [intricate color-blocking details](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), varying texture combinations and eye-catching neon hues. Whether showcasing innovative textile uses or a [contemporary interpretation of retro references](https://www.trendhunter.com/trends/hm-x-glenn-martens), this vibrant womenswear line is undeniably memorable. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 64% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Exaggerated Proportions:** Opportunities exist for the fashion industry to further exaggerate proportions to create unique and striking pieces. - **Pastel/neon Color Blocking:** Incorporating both pastel and neon hues into color blocking designs presents a trend opportunity across various industries such as fashion and graphic design. - **Texture Play:** Industries such as fashion and home decor can capitalize on the trend of combining varying textures to elevate designs and make them more appealing to consumers. ### Who This Affects Most - **Fashion:** The exaggerated proportions trend can revolutionize the fashion industry by creating unique silhouettes and designs. - **Graphic Design:** The trend of incorporating both pastel and neon hues into color blocking designs presents an opportunity for graphic design to create eye-catching and memorable visual content. - **Home Decor:** Texture play trend presents an opportunity to add interest and depth to homeware products such as rugs, cushions and curtains. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Romantic Pre-Spring Capsules](https://www.trendhunter.com/trends/house-of-sunny-1.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Dynamic Distinct Blanket Collections](https://www.trendhunter.com/trends/caregiver-blankets.md)