# Sand Timer Happy Hour Glasses Blue Moon Debuts a Happy Hourglass for the "Pandemic-Era Happy Hour" By Grace Mahas | Published 2021-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-hourglass References: [adweek](https://www.adweek.com/brand-marketing/blue-moon-creates-a-beer-glass-fit-for-the-pandemic-era-happy-hour/) & [digitalbeerpromo](https://digitalbeerpromo.com/SW4/MC4224) In light of the evolved work hours since the pandemic, [Blue Moon](https://www.trendhunter.com/trends/moon-haze-pale-ale) is helping fans celebrate Happy Hour with the launhc of a limited-edition 'Happy Hourglass.' The new glass feature a built-in 60-minute sand timer that ensures work functions don't become overextended and individuals can still have "alone time." “The world has changed and so should happy hour,” said Bianca Guimaraes, partner and ecd at collaborating agency, [Mischief](https://www.trendhunter.com/trends/coors-light-can) @ No Fixed Address, in a statement. “That’s why Blue Moon, the iconic happy hour beer, is launching glasses which liberate that special 60 minutes from the shackles of 5 PM. Happy hour is at its happiest when it’s on your time.” Fans can enter online to win their very own Happy Hourglass online. Image Credit: Blue Moon ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pandemic-era Happy Hour:** Opportunity for bars and breweries to innovate on how they serve happy hour drinks in a socially-distanced world. - **Limited-edition Products:** Opportunity for brands to create buzz and excitement around their products by introducing exclusive and time-limited items. - **Built-in Time Management Features:** Opportunity for companies in various industries to integrate time management features in their products to help consumers manage their time more efficiently. ### Who This Affects Most - **Food and Beverage:** Blue Moon's Happy Hourglass release is an opportunity for other beverage companies and bars to create their own pandemic-era happy hour glasses. - **Marketing and Advertising:** Collaborating with companies and creating limited edition products can be an effective marketing strategy that generates excitement and engagement around a brand. - **Technology:** The integration of time management features in products opens up opportunities for tech companies that specialize in creating productivity tools for consumers. ## Related on Trend Hunter - [Beer-Branded Happy Hour Locators](https://www.trendhunter.com/trends/stella-hour-finder.md) - [Space-Reclaiming Beer Paints](https://www.trendhunter.com/trends/undrinkable-pints.md) - [Digitized Hourglass Productivity Timers](https://www.trendhunter.com/trends/focus-timer.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Seltzer Happy Hour Giveaways](https://www.trendhunter.com/trends/134-happy-hours-program.md) - [Productivity Maximizing Adjustable Hourglasses](https://www.trendhunter.com/trends/focus-timer1.md) - [All-Day Happy Hour Menus](https://www.trendhunter.com/trends/tgi-fridays-happy-every-hour.md) - [LEGO-Inspired Hourglasses](https://www.trendhunter.com/trends/lego-hourglass.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)