# Exclusive Happy Hour Burgers The Cheesecake Factory Made a Happy Hour Burger & a Limited-Time Menu By Laura McQuarrie | Published 2020-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-hour-burger References: [businesswire](https://www.businesswire.com/news/home/20200504005056/en) & [order.thecheesecakefactory](http://www.order.thecheesecakefactory.com/) Although people don't have the ability to go out for happy hour due to shelter in place orders, it's possible to recreate the experience at home with takeaway happy hour menus and items like [The Cheesecake Factory's](https://www.trendhunter.com/trends/holiday-dessert-item) limited-time Happy Hour Burger. The Happy Hour Menu from The Cheesecake Factory is offered weekdays from 2 PM to 4:30 PM for a limited time in May, and the items can be acquired by online orders for pickup or to-go curbside service. There are 10 signature items that can be found on the menu, including favorites like full-sized portions of The Cheesecake Factory’s most popular appetizers and the Happy Hour Burger. Naturally, the [double cheeseburger](https://www.trendhunter.com/trends/steakhouse-char-melt) and other menu items can also be enjoyed with wine and beer. Image Credit: The Cheesecake Factory ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Takeaway Happy Hour Menus:** Opportunities for restaurants to offer takeaway happy hour menus and items for consumers who are sheltering in place. - **Limited-time Menus:** Creating a sense of urgency and excitement for consumers through limited-time menu items. - **Cross-marketing Food and Beverages:** Opportunities for restaurants to cross-market food and beverages such as burgers and beer during happy hour. ### Where This Applies - **Restaurant Industry:** Opportunities for restaurants to adapt their menus to cater to customers who are sheltering in place. - **Food and Beverage Industry:** Creating innovative limited-time menu items can lead to increased sales and customer engagement. - **Takeout and Delivery Industry:** Takeaway happy hour menus can provide additional revenue streams for businesses that have had to pivot to takeout and delivery models. ## Related on Trend Hunter - [Holiday-Ready Burger-Inspired Pizzas](https://www.trendhunter.com/trends/toppers-cheeseburger-pizza.md) - [Double Happy Hour Initiatives](https://www.trendhunter.com/trends/double-happy-hour.md) - [Happy Hour Pizza Menus](https://www.trendhunter.com/trends/happy-hour-specials.md) - [Limited-Time Burger Menus](https://www.trendhunter.com/trends/bobbys-burgers-limited-time-menu.md) - [Cheese-Filled Skillet Burgers](https://www.trendhunter.com/trends/burger-skillet.md) - [Burger Menu Updates](https://www.trendhunter.com/trends/limitedtime-items.md) - [Artisan-Quality Restaurant Burgers](https://www.trendhunter.com/trends/applebees-burgers.md) - [Small-Bite Martini Menus](https://www.trendhunter.com/trends/oblix-happy-hour.md) - [Accessible Happy Hour Menus](https://www.trendhunter.com/trends/fuzzys-taco-shop-happy-hour.md)