# Celebrity Pride Partnerships Betsey Johnson and Miley Cyrus Announce a Happy Hippie Partnership By Lima Kalim | Published 2024-06-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/happy-hippie-partnership References: [betseyjohnson](http://betseyjohnson.com)  Betsey Johnson and Miley Cyrus's Happy Hippie Foundation have once again partnered for an exclusive Happy Hippie partnership during Pride Month. Betsey Johnson will donate $1 to the Happy Hippie Foundation for every purchase made from its best-selling [rhinestone collection](https://www.trendhunter.com/trends/wicked-fabulous). The collaboration aims to support [LGBTQ](https://www.trendhunter.com/trends/kiehls-open-doors)+ youth through various giveback efforts. The Happy Hippie Foundation provides consistent support services, education, and employment opportunities to LGBTQ+ youth, homeless youth, and other vulnerable populations. This charitable partnership demonstrates a dedication to supporting marginalized communities, particularly LGBTQ+ youth, during Pride Month and beyond. The partnership between Betsey Johnson and Miley Cyrus's Happy Hippie Foundation aims to support LGBTQ+ youth through donations and services, enhancing brand loyalty and perception for both entities. By demonstrating a commitment to social responsibility, they appeal to socially conscious consumers. Image Credit: Betsy Johnson ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 74% | Activity: 86% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-driven Charitable Campaigns:** Collaborations between prominent brands and celebrities are boosting social impact awareness during key cultural moments. - **Pride-themed Collections:** Seasonal product lines celebrating LGBTQ+ identities are becoming a method for brands to demonstrate their support and increase consumer engagement. - **Socially-conscious Consumerism:** Consumers are increasingly prioritizing brands that align with their values, driving the success of partnerships focused on social good. ### Sectors Adopting This - **Fashion:** The intersection of fashion and philanthropy is generating new revenue streams while enhancing brand reputation through cause-based marketing efforts. - **Nonprofit Organizations:** Collaborations with high-profile brands are allowing nonprofit organizations to expand their reach and impact within communities. - **Retail:** Retailers are leveraging partnerships and themed collections to attract socially aware customers and drive sales around significant cultural events. ## Related on Trend Hunter - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [LGBTQIA + Charitable Auctions](https://www.trendhunter.com/trends/folx-health.md) - [2SLGBTQIA+ Youth-Focused Fundraising Campaigns](https://www.trendhunter.com/trends/pflag-canada.md) - [Pizza Brand-Initiated Fundraising Campaigns](https://www.trendhunter.com/trends/smyal.md)