# Ghostly Rum Bottles Happy Ghost's Packaging Features a Playfully Dark Design By Laura McQuarrie | Published 2020-08-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/happy-ghost References: [thedieline](https://thedieline.com/blog/2020/7/30/-happy-ghost-rum-features-a-spritely-character) The packaging for [Happy Ghost](https://www.trendhunter.com/trends/tidal-stories) rum features an indentation at the bottom of the bottle that looks like a ghost and this spooky element is accented by dark, foggy gradient color scheme. The playful [rum spirit](https://www.trendhunter.com/trends/dictador-game-changer) shares the story and character of Happy Ghost: "It was 1916 when Happy Ghost was seen first, and then he disappeared for a long time. But recently, customers have started noticing him on the shelves of liquor stores." Unlike many bone-chilling ghost figures, this one takes the form of a friendly cartoon ghost with large eyes and a form reminds of the ones that take form under a white sheet. Thanks to its unique design, the glass bottle packaging has the potential to become a keepsake item, as it has artful value that could double as a piece of Halloween decor in the home. Image Credit: Happy Ghost ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Playful Packaging Design:** Businesses can disrupt the market by creating unique, playful packaging designs that double as keepsake items. - **Storytelling Branding:** Incorporating a playful and relatable backstory into a brand's marketing efforts can resonate with customers and create brand loyalty. - **Nostalgic Branding:** Brands can tap into nostalgia and create a sense of nostalgia with customers, which can increase brand resonance and loyalty. ### Industries Being Reshaped - **Alcohol Industry:** Beverage companies can disrupt the alcohol industry by creating unique packaging designs that resonate with customers and double as keepsake items. - **Home Decor Industry:** Businesses interested in the home decor industry can incorporate playful and artful designs, like the Happy Ghost packaging, into their products to attract customers interested in home decor with a fun twist. - **Marketing Industry:** Branding and marketing agencies can create stories and messaging for companies that reflect a brand's playful and relatable side, enhancing brand resonance and creating customer loyalty. ## Related on Trend Hunter - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Glow-in-the-Dark Rum Bottles](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/customized-whiskey.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md) - [Haunting Whisky Spirits](https://www.trendhunter.com/trends/the-weeping-spirit.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md)