# Wedding-Ready Dog Kits Rowan Launches the Happy Fur-Ever After Kit for Dog Owners By Elena Rahman | Published 2022-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-furever-after-kit References: [rowanfordogs](https://rowanfordogs.com/collections/bundles/products/the-wedding-kit)  The Happy Fur-Ever After Kit by [Rowan](https://www.trendhunter.com/trends/rowan) helps consumers bring their dogs along throughout their wedding festivities. As the wedding season begins, a new survey revealed that 63% of Americans would include their dog in their wedding ceremonies. Rowan responded to this statistic by partnering with The [Foggy Dog](https://www.trendhunter.com/trends/foggy-dog) to create a wedding kit for our furry friends. Rowan, the first clean beauty brand for dogs, includes a dry shampoo to absorb odor and fluff coasts in the kit. The kit is also equipped with a coconut-scented leave-in condition and the Foggy Dog Ivory Velvet Bow Tie -- a luxe bow tie made from soft, plush velvet. After a quick pampering, the four-legged friend is ready to walk down the aisle. Image Credit: Rowan ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Dog-inclusive Weddings:** There is a growing trend for couples to include their furry friends in wedding ceremonies, presenting opportunities for businesses to create more dog-friendly wedding products and services. - **Clean Beauty for Dogs:** Clean beauty is no longer limited to humans, as the use of non-toxic ingredients in dog grooming products is becoming more popular, highlighting a potential market for eco-friendly and sustainable dog grooming solutions. - **Wedding Pet Kits:** As dogs are increasingly being included in wedding ceremonies, wedding pet kits that cater to the specific needs of dogs can become a marketable product for businesses. ### Where This Applies - **Pet Supplies:** Pet supplies stores can capitalize on the trend of dog-inclusive weddings by offering wedding pet kits, such as Rowan's Happy Fur-Ever After kit. - **Wedding Planning:** Wedding planners and organizers can include dog-friendly solutions and services in their wedding planning packages and create more dog-friendly wedding venues and settings. - **Clean Beauty:** The clean beauty trend is expanding to dogs, and companies that specialize in eco-friendly and natural dog grooming products can benefit from this growing market demand. ## Related on Trend Hunter - [Pet-Specific Wedding Apparel](https://www.trendhunter.com/trends/chewy-2.md) - [Non-Toxic Dog Color Sticks](https://www.trendhunter.com/trends/rowan.md) - [Pooch-Pampering Grooming Kits](https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house.md) - [Wedding Wardrobe Emergency Kits](https://www.trendhunter.com/trends/the-bride-kit.md) - [Wedding-Themed Care Products](https://www.trendhunter.com/trends/wedding-themed-care-products.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Pet Care Kits](https://www.trendhunter.com/trends/dog-care-kits.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Pet-Inspired Proposal Initiatives](https://www.trendhunter.com/trends/engaged-couples.md)