# Fictional Fish Holiday Ads Seafood from Iceland Wishes a Happy Fishmas in This Charming Ad Spot By Ell Smith | Published 2020-09-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/happy-fishmas References: [adweek](https://www.adweek.com/tv-video/iceland-wishes-you-very-merry-fishmas-quirky-seafood-ad/) & [fishmas](https://fishmas.com/) In an attempt to market Icelandic Fish as a premium product, [Seafood](https://www.trendhunter.com/trends/fresh-ideas-start-here) from Iceland partnered with creative agency Brandenburg for a [quirky and charming ad](https://www.trendhunter.com/trends/le-mal-aime) that wishes the viewer a Happy Fishmas. Its no secret that the Icelandic people are proud of their fish, as it is one of the most important pieces of their economy. This ad captures that passion and craftsmanship using humor to draw the viewer in. In the charming ad, the people of Iceland are seen celebrating a fictional holiday dubbed, Fishmas. As the name might suggest, Fishmas is rather similar to Christmas celebrations. The idea behind this ad was inspired by other country's [delicacy-based holidays](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign), like Germany's Oktoberfest and Spain's La Tomatina. Image Credit: Seafood from Iceland / Brandenburg ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 11% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Premium Product Marketing:** Exploring creative advertising strategies to position products as high-quality and desirable. - **Humorous Branding:** Utilizing humor to engage audiences and create a memorable brand image. - **Inspired Holiday Marketing:** Drawing inspiration from unique cultural festivals and traditions to create relevant advertising campaigns. ### Industries Being Reshaped - **Seafood:** Finding innovative ways to promote seafood products and differentiate them in the market. - **Creative Advertising:** Developing creative and captivating marketing campaigns to stand out in a competitive industry. - **Tourism:** Exploring unique cultural events and traditions to attract tourists and promote local experiences. ## Related on Trend Hunter - [Festive Candy Campaigns](https://www.trendhunter.com/trends/be-selfish-activation.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Cheesy Fish Jerkies](https://www.trendhunter.com/trends/flavored-fish-jerky.md) - [Flash-Dried Fish Chips](https://www.trendhunter.com/trends/fish-and-chips.md) - [Fishing Advent Calendars](https://www.trendhunter.com/trends/fishmas-advent-calendar.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Festive Chip Campaigns](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign.md)