# Joy-Sharing Newsstands Mike's Hard Lemonade's 'Happy Feed' Shares Good News By Laura McQuarrie | Published 2019-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-feed References: [prnewswire](https://www.prnewswire.com/news-releases/good-news-mikes-hard-lemonade-unveils-pop-up-newsstands-and-curated-newspaper-to-kick-off-summer-300870953.html) & [mikeshard](https://www.mikeshard.com/) Mike's Hard Lemonade is giving people even more reasons to smile this summer with its Happy Feed initiative and its own newspaper called 'The Brighter Times.' Across 10 cities, the brand is sharing good news through customized [pop-up newsstands](https://www.trendhunter.com/trends/fentimans-pop-up). The Brighter Times only shares uplifting stories curated by Tanks Good News, an influencer who regularly shares [feel-good content](https://www.trendhunter.com/trends/really-good-mood-machine) on social media. The branded newspaper contains 18 articles that are divided into fun-to-read categories like Good Business, Real Life Heroes and Tank's Picks. Happy Feed is just one part of the brand's mission to spread happiness to people and encourage them to "Drink on the bright side," as its mantra describes. As part of the joy-spreading initiative, Mike's Hard Lemonade is teasing that even more good news will be coming as of June 21st. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Customized Pop-up Newsstands:** Brands can create customized pop-up newsstands to share curated content and engage with customers in a unique way. - **Uplifting Branded Newspapers:** Brands can develop their own newspapers filled with uplifting stories to enhance brand image and create a positive association with their products. - **Joy-spreading Initiatives:** Brands can implement joy-spreading initiatives to promote positivity and happiness, connecting with consumers on an emotional level. ### Industries Being Reshaped - **Beverage:** Beverage companies can leverage customized pop-up newsstands and branded newspapers to create unique experiences for consumers and reinforce brand messaging. - **Media:** Media companies can partner with brands to curate and distribute uplifting content through branded newspapers, fostering a positive media ecosystem. - **Marketing and Advertising:** Marketing and advertising agencies can help brands develop and execute joy-spreading initiatives that resonate with consumers, driving brand awareness and loyalty. ## Related on Trend Hunter - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Job-Themed Obstacle Courses](https://www.trendhunter.com/trends/jobstacle-course.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Late-Night Craft Cocktails](https://www.trendhunter.com/trends/mikeys-hooch.md) - [Non-Carbonated Hard Tea Refreshments](https://www.trendhunter.com/trends/mikes-harder-tea.md) - [High-ABV Citrus Cocktails](https://www.trendhunter.com/trends/mikes-harder-lemonade.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md)