# Fruity Present Packaging The Delicious Double-Sided Happy F & B Fruit Wrapping Paper By Renee Ramsarran | Published 2011-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-f-b-fruit-wrapping-paper References: [thedieline](http://www.thedieline.com/blog/2011/2/7/fruit-wrapping-paper.html) & [happy.fb.se](http://www.happy.fb.se/#/56/0) Cover your gifts with glory using the Happy F & B fruit wrapping paper. The Swedish brand and design firm have come up with this fun and stylish innovation as a [Christmas present](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala) to its clients. The double-sided paper has added a whole new dimension to presenting a [beautifully wrapped gift](https://www.trendhunter.com/trends/clash-royale) as it's been printed with scented inks. The Happy F & B Fruit Wrapping Paper comes with 34 stickers inspired by [fruit labels](https://www.trendhunter.com/trends/fruit-bliss) to seal off your package. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Scented Wrapping Paper:** Opportunity to create scented wrapping paper that enhances the gift-giving experience. - **Double-sided Printing:** Innovation in double-sided printing for wrapping paper to provide a unique and aesthetic appeal. - **Branded Packaging:** The potential for businesses to use branded wrapping paper as a way to enhance their brand image during special occasions. ### Where This Applies - **Gift and Stationery:** The gift and stationery industry could benefit from offering scented and double-sided wrapping paper to attract customers. - **Branding and Advertising:** Opportunity for branding and advertising agencies to create custom wrapping paper designs for businesses. - **Retail and E-commerce:** The retail and e-commerce industry can explore incorporating personalized and branded wrapping paper as a value-added service for customers. ## Related on Trend Hunter - [Soda-Scented Gift Wrap](https://www.trendhunter.com/trends/scented-gift-wrap.md) - [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [Cinnamon Bun-Scented Wrapping Paper](https://www.trendhunter.com/trends/cinnabon-6.md) - [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Water-Soluble Wrapping Paper](https://www.trendhunter.com/trends/birthday-gift-wrap.md) - [Water Brand Wrapping Paper](https://www.trendhunter.com/trends/liquid-death-wrapping-paper.md) - [Festively Flavored Wrapping Paper](https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper.md)