# Rewarding Community Experiences Air Miles' Happy Every Day Rewards Canadians for Staying Home By Laura McQuarrie | Published 2020-05-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/happy-every-day References: [newswire](https://www.newswire.ca/news-releases/air-miles-launches-star-studded-happy-every-day-community-to-entertain-and-reward-canadians-for-staying-home-801458607.html) & [facebook](http://www.facebook.com/airmilescanada) Air Miles launched Happy Any Day in 2016 to reward collectors during peak seasonal moments and the brand recently kicked off a new version of this initiative called Happy Every Day at a time where people can only dream of travel. Happy Every Day was created with the intention of engaging Canadians and rewarding them for doing their part by staying home during an unprecedented time. With Happy Every Day, there will be digital performances to enjoy, activities, live events for the whole family, plus celebrity appearances. With this refreshed take on the popular loyalty program to reflect the current times, this week Air Miles Collectors have the potential to participate in trivia nights, virtual pizza parties, live question and answer sessions and more on Facebook. Image Credit: Air Miles ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Digital Experiences:** Creating virtual events, performances, and activities to engage customers and enhance loyalty programs. - **Staying Home Rewards:** Rewarding individuals for staying home during challenging times and encouraging community engagement. - **Virtual Events:** Hosting live question and answer sessions, trivia nights, and other virtual experiences to connect with customers. ### Sectors Adopting This - **Loyalty Programs:** Revamping loyalty programs to offer digital experiences and incentives for customer engagement. - **Entertainment:** Providing virtual entertainment options and experiences for individuals and families unable to attend live events. - **Social Media Marketing:** Utilizing Facebook and other social media platforms to host virtual events and engage with customers. ## Related on Trend Hunter - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [Holiday Reward Program Promotions](https://www.trendhunter.com/trends/24-days-of-caseys-rewards.md) - [Fast Food Reward Campaigns](https://www.trendhunter.com/trends/mymcdonalds-rewards.md) - [Global Destination Awards](https://www.trendhunter.com/trends/travellers-top-picks-awards.md) - [All-in-One Loyalty Programs](https://www.trendhunter.com/trends/avion-rewards.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md) - [Loyalty Ecommerce Promotions](https://www.trendhunter.com/trends/aeroplan-members.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md)