# Festive Socially Conscious Toilet Paper Who Gives a Crap Launched a Happy Edition With Ruby Taylor By Amy Duong | Published 2018-11-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/happy-edition References: [blog.nationalgeographic.org](https://blog.nationalgeographic.org/2010/04/16/toilet-paper-wipes-out-27000-trees-a-day/) & [us.whogivesacrap.org](https://us.whogivesacrap.org/) Bamboo-crafted toilet paper label Who Gives a Crap draws in the talents of London-based artist Ruby Taylor to illustrate a festive collection entitled the 'Happy Edition.' The products by Who Gives a Crap are made with an environmentally friendly focus -- with tissues, paper towels, and toilet paper made from either [bamboo or recycled materials](https://www.trendhunter.com/trends/rollieco) such as old books and magazines. The ethos is to normalize the use of these materials in creating toilet paper. In addition to this approach, the label also creates [beautifully designed prints](https://www.trendhunter.com/trends/tissue-box-collection) to function as decor as well. To prepare for the holidays, the Happy Edition chose Ruby Taylor due to her vibrant artwork that evokes joyous festive feelings. Notably, half of the sales will go towards building toilets in developing countries and the label has already donated over $1 million to charitable organizations globally. The cardboard box that holds the toilet paper can also be constructed into a fun [cardboard Christmas tree](https://www.trendhunter.com/trends/renais-festive-lantern-edition) as another festive nod to the holidays. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Consumerism:** Disruptive innovation opportunity: Develop sustainable and ethically produced products that align with consumers' values and support charitable causes. - **Eco-friendly Materials:** Disruptive innovation opportunity: Explore alternative materials like bamboo and recycled materials to create environmentally friendly products. - **Artistic Collaborations in Packaging:** Disruptive innovation opportunity: Partner with artists to create visually appealing and unique packaging designs that serve as functional decor. ### Industries Being Reshaped - **Sustainable Consumer Goods:** Disruptive innovation opportunity: Develop a range of sustainable everyday products, such as bathroom supplies and household essentials, that prioritize environmental responsibility. - **Charitable Organizations:** Disruptive innovation opportunity: Create partnerships with businesses and brands to generate funds for charitable organizations by donating a portion of sales. - **Packaging Design:** Disruptive innovation opportunity: Integrate artistic collaborations in packaging design to create visually appealing, reusable, and multifunctional packaging solutions. ## Related on Trend Hunter - [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md) - [Sustainable Toilet Paper Brands](https://www.trendhunter.com/trends/sustainable-toilet-paper.md) - [Eco-Friendly Coffee Bundles](https://www.trendhunter.com/trends/blend-no-2.md) - [Vengeful Toilet Paper Campaigns](https://www.trendhunter.com/trends/flush-your-ex.md) - [Bamboo Paper Product Expansions](https://www.trendhunter.com/trends/the-good-roll-products.md) - [Sustainable Toilet Papers](https://www.trendhunter.com/trends/asda-and-the-good-rol.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Toilet Paper-Branded FC Partnerships](https://www.trendhunter.com/trends/who-gives-a-crap2.md) - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco.md)