# Relatable CBD Skincare Ads Kristen Bell Stars in Her Own Ad for 'Happy Dance' By Ell Smith | Published 2020-10-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/happy-dance References: [adweek](https://www.adweek.com/agencies/kristen-bell-stars-in-delightfully-funny-and-relatable-ad-for-her-own-cbd-skincare-brand/) & [doahappydance](https://doahappydance.com/) Actress Kristen Bell stars in her own ad for 'Happy Dance' -- Bell's line of skincare [CBD](https://www.trendhunter.com/trends/cbd-face-balm) that launched in 2019. The ad appeals to [overwhelmed parents](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper) who understand the joys and stresses of raising small children. The ad humorously opens in an idyllic home with Bell dressed in a gorgeous gown while joking that the product gives parents the strength to watch the same kid's movies on repeat, and to erase memories of crossing the playroom barefoot. The ad then jumps back to a frazzled-looking Bell standing on a messy staircase next to a crayon-stamped wall. The ad closes with a shot of the products, implying the CBD infusion serves as much-needed relaxation from the stresses of parenthood. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 25% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **CBD Skincare:** Disruptive Innovation Opportunity: Explore new ways to incorporate CBD into skincare products to provide relaxation and stress relief benefits. - **Parental Stress Relief:** Disruptive Innovation Opportunity: Develop products and services that specifically target the stress and fatigue experienced by parents. - **Authentic Marketing:** Disruptive Innovation Opportunity: Create advertising campaigns that feature relatable scenarios and humor to connect with consumers on a deeper level. ### Industries Being Reshaped - **Skincare:** Disruptive Innovation Opportunity: Combine CBD with skincare technologies to create unique and effective products that cater to relaxation and stress relief. - **Parenting Support:** Disruptive Innovation Opportunity: Develop innovative products and services to support parents in managing stress and finding moments of relaxation. - **Advertising and Marketing:** Disruptive Innovation Opportunity: Embrace authentic and relatable advertising strategies that resonate with consumers and build stronger brand connections. ## Related on Trend Hunter - [Satirical Skincare Campaigns](https://www.trendhunter.com/trends/skin-obsessed.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Collaboration Mother's Day Campaigns](https://www.trendhunter.com/trends/jergens-skincare.md) - [Creator-Led Skincare Ads](https://www.trendhunter.com/trends/byoma-shorttime-show.md) - [Tongue-in-Cheek Skincare Ads](https://www.trendhunter.com/trends/cerva.md) - [Mom-Approved Skincare Lines](https://www.trendhunter.com/trends/bubble-1.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md)