# Actor-Approved Coffee Companies happy coffee Comes in Three Roasts in Several Formats By Michael Hemsworth | Published 2024-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-coffee References: [people](https://people.com/robert-downey-jr-launches-new-happy-coffee-company-exclusive-8552168) & [happyproducts](https://www.happyproducts.com/)  happy coffee has been created by Robert Downey Jr. and Craig Dubitsky as a range of java products focused on quality, while also prioritizing a sense of approachability. The products come in three roasts to choose from inlacing light, medium and dark, and come in grounds, whole bean, pods and instant options. The brand has partnered with the [National Alliance on Mental Illness](https://www.trendhunter.com/trends/readytodrink-cold-brew) ([NAMI](https://www.trendhunter.com/trends/mabel-the-manta-ray)) to provide assistance to consumers on where they can get help right on the coffee packaging. happy coffee comes packaged in [futuristic containers](https://www.trendhunter.com/trends/modernized-coffees) to give it a decidedly sleek profile that consumers will feel content keeping in their pantry, while the price point ensures it isn't inaccessible like other artisan brands on the market. Image Credit: happy ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 57% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Actor-approved Coffee:** happy coffee has been created by Robert Downey Jr. and Craig Dubitsky as a range of java products focused on quality, while also prioritizing a sense of approachability. - **Three Roast Options:** The products come in three roasts to choose from inlacing light, medium and dark, and come in grounds, whole bean, pods and instant options. - **Packaging Innovation:** happy coffee comes packaged in futuristic containers to give it a decidedly sleek profile that consumers will feel content keeping in their pantry. ### Industries Being Reshaped - **Coffee:** happy coffee offers actor-approved java products that prioritize quality and approachability, disrupting the coffee industry. - **Mental Health:** By partnering with the National Alliance on Mental Illness (NAMI) and providing assistance on the packaging, happy coffee disrupts the mental health industry by creating a direct link between coffee consumers and mental health resources. - **Packaging:** The futuristic packaging of happy coffee presents a disruptive innovation opportunity in the packaging industry, offering sleek and functional designs for coffee products. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Bold Brew Collaborations](https://www.trendhunter.com/trends/bero-coffee-draught.md) - [Troops-Supporting Coffee Brands](https://www.trendhunter.com/trends/hanx-for-our-troops.md) - [Collaboration Coffee Capsule Collections](https://www.trendhunter.com/trends/houseplant-coffee-by-cometeer.md) - [Cold Coffee Variety Packs](https://www.trendhunter.com/trends/cold-brew-coffee-pack.md) - [Ready-to-Drink Wellness Coffees](https://www.trendhunter.com/trends/wellness-coffees.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [Nutritious Ready-To-Drink Coffee Lines](https://www.trendhunter.com/trends/javvy-coffee.md) - [Mineral-Infused Farm-Direct Coffees](https://www.trendhunter.com/trends/farmdirect-coffee.md)