# Dessert-Themed Sour Beers The Happy Cake Dessert Sour is Brewed with Strawberries and Marshmallows By Grace Mahas | Published 2020-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-cake-dessert-sour References: [canadianbeernews](https://www.canadianbeernews.com/2020/01/22/half-hours-on-earth-releases-happy-cake-dessert-sour/) & [halfhoursonearth](https://www.halfhoursonearth.com/products/happy-cake-355-ml) Sour and wild-fermented ales one of the fastest-growing style of craft beer and [Half](https://www.trendhunter.com/trends/half-caff-coffee) Hours on Earth, the two-person, Ontario-based brewery, recently expanded its portfolio with the addition of the super sweet Happy Cake Dessert Sour. The Happy Cake Dessert Sour is a dark, [sour ale brewed with strawberries](https://www.trendhunter.com/trends/vault-city-marvellous-liquids), brown sugar, cocoa nibs, marshmallows, rose petals, milk sugar, and Madagascar vanilla resulting in a unique and unprecedented palate experience. The unusual ingredients create a complex flavor profile with hints of [tart berries, milk chocolate, and candy](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland) -- perfect for fans of craft beer looking for a new sour yet sweet beer. Happy Cake is available in 355 ml cans at the Half Hours on Earth brewery store and online shop. Image Credit: Half Hours on Earth ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sour and Wild-fermented Ales:** Opportunity to create unique and innovative flavor profiles by incorporating unusual ingredients into sour and wild-fermented ales. - **Craft Beer Expansion:** Growing demand for craft beer opens up opportunities for breweries to introduce new and unconventional beer styles, such as dessert-themed sour beers. - **Unique Palate Experiences:** Meeting the demand of craft beer enthusiasts by offering complex flavor combinations and unusual ingredient choices for a unique drinking experience. ### Who This Affects Most - **Craft Beer:** Craft breweries can explore the dessert-themed sour beer trend and experiment with creative ingredient combinations to cater to niche markets. - **Food and Beverage:** Companies in the food and beverage industry can collaborate with breweries to develop new dessert-inspired flavors and products, tapping into the popularity of unique taste experiences. - **Online Retail:** Online retailers can seize the opportunity to sell craft beers, including dessert-themed sour beers, to a wider audience, leveraging the convenience of e-commerce platforms. ## Related on Trend Hunter - [Zesty Citrus Sour Beers](https://www.trendhunter.com/trends/sour-beers.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Cocktail-Inspired Sour Beers](https://www.trendhunter.com/trends/death-by-amaretto-sour.md) - [Mango-Infused Sour Ales](https://www.trendhunter.com/trends/sour-ales.md) - [Tropical Sour Ales](https://www.trendhunter.com/trends/tropical-sour-ales.md) - [Rose-Inspired Sour Beers](https://www.trendhunter.com/trends/roseinspired-sour-beer.md) - [Adventurous Limited-Release Craft Beers](https://www.trendhunter.com/trends/wild-plum-sour.md) - [Strawberry-Spiked Blonde Ales](https://www.trendhunter.com/trends/strawberry-blonde-ale.md)