# Envelope-Sized Cake Slices The Cake Nest's Happy Birthday Cards Include an Insert for Cake By Laura McQuarrie | Published 2017-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/happy-birthday-cards References: [notonthehighstreet](https://www.notonthehighstreet.com/thecakenest/product/birthday-cake-card) & [cakenest](http://www.cakenest.co.uk/celebrations/celebration-cake-cards) Choosing to send someone a cake is a thoughtful gesture, but most cake boxes are too large to fit into mailboxes for convenient delivery—but The Cake Nest prides itself on offering a unique solution to this problem with its unique happy birthday cards. The Cake Nest sets itself apart as a creator of [letterbox cake gifts](https://www.trendhunter.com/trends/cake-in-a-box), which includes what it calls its 'Cake Cards.' These cards boast a special insert for thin slices of cake, making it possible for one to send a heartfelt happy birthday card and a piece of cake effortlessly in the mail. As well as offering a variety of card designs, including plenty that are suited to other special occasions, The Cake Nest also offers a wide range of flavors, from [Strawberry and Coffee](https://www.trendhunter.com/trends/strawberry-heart-cake) to Guinness and Chocolate. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Letterbox Cake Gifts:** Disruptive innovation opportunity: Revolutionize the gifting industry by offering unique cake gifts that can fit into standard mailboxes. - **Cake Cards:** Disruptive innovation opportunity: Combine traditional greeting cards with cake inserts for a delightful and convenient gifting experience. - **Wide Range of Cake Flavors:** Disruptive innovation opportunity: Cater to diverse taste preferences by offering a wide variety of cake flavors for personalized gifting experiences. ### Who This Affects Most - **Gifting:** Disruptive innovation opportunity: Redefine the gifting industry by offering unique and convenient cake gifts that can be easily sent by mail. - **Stationery:** Disruptive innovation opportunity: Merge the stationery and food industry by creating innovative greeting cards with cake inserts for special occasions. - **Food and Beverage:** Disruptive innovation opportunity: Introduce a unique range of cake flavors to cater to diverse preferences and create memorable food experiences. ## Related on Trend Hunter - [Birthday-Ready Snack Boxes](https://www.trendhunter.com/trends/curated-snack-box1.md) - [Convenient Cake Dessert Boxes](https://www.trendhunter.com/trends/little-big-cake-bento-boxes.md) - [All-Occasion Layered Cakes](https://www.trendhunter.com/trends/the-cake.md) - [Lunch-Friendly Cake Slices](https://www.trendhunter.com/trends/mr-kipling-lunchbox-slices.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Assorted Cake Bite Boxes](https://www.trendhunter.com/trends/cake-bite-boxes.md) - [Convenient Cake-Flavored Treats](https://www.trendhunter.com/trends/birthday-cake-creme-pies.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Stunning Celebratory Custom Cakes](https://www.trendhunter.com/trends/custom-cake.md)